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The Debrief Culture: Human Factors Leadership for Accountability and Learning with Brandon Williams

The Debrief Culture: Human Factors Leadership for Accountability and Learning with Brandon Williams

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ABOUT THE EPISODE

We welcome back Brandon Williams, former fighter pilot and seasoned expert in human factors and safety leadership, for another profound episode of The Safety Guru that you won’t want to miss! In this intriguing conversation, we explore The Debrief Culture, a powerful approach rooted in the debriefing method and mindset of elite fighter pilots that transforms organizational performance and builds a culture of continuous improvement. Drawing on his experience in high-stakes aviation environments, Brandon shares insights on creating a structured debrief culture that can be applied across industries to drive consistent accountability, clear communication, continuous learning, and sustainable growth. Tune in for a contemplative discussion on human factors leadership for accountability and learning, as Brandon unpacks actionable, practical strategies to help leaders build an effective debrief culture that fosters a high-growth mindset, combats complacency, and drives learning from both wins and missteps. Join us!

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Real leaders leave a legacy. They capture the hearts and minds of their teams. Their origin story puts the safety and well-being of their people first. Great companies ubiquitously have safe yet productive operations. For those companies, safety is an investment, not a cost. For the C-Suite, it’s a real topic of daily focus. This is the Safety Guru with your host, Eric Michrowski, a globally recognized ops and safety guru, public speaker and author. Are you ready to leave a safety legacy? Your legacy success story begins now.

Hi and welcome to the Safety Guru. Today I’m very excited to have with me Brandon Williams, who’s back for a second episode. He’s a former U.S. air Force fighter pilot with over two decades of experience leading teams in complex high-risk environments. He’s now a captain with a major airline and is a safety and human factors expert. Brandon, really happy to have you back with me. Our first episode, I think got a lot of interest, so would love to continue the conversation today.

Awesome. Well, Eric, again, thanks for having me back on the podcast. Like you said a few years ago now, but it was, it was a great talk. I remember we had a lot of good discussion there. And as always, I love talking about, you know, anything safety, human factors related because as I’m sure we’ll get into it and as you know, critically important and high reliability in these churches. But really anything you do; human factors is always at play. And so, for leaders, understanding that is so important. So again, thank you for having me on.

Absolutely. So, so maybe let’s start there. I want to make sure we spend a lot of time today on Debrief Culture. But before, let’s do a bit of a recap in terms of what is human factors. I know we talked about it in our first episode, but let’s start there. 

Yeah. Well, anyone in the safety world, most people probably know about human factors, right? Typically, it’s associated with an engineering concept. You know, the idea of engineering technology for the human to interact with it. So, you know, these laptops were on the chairs we’re sitting in the desk, we’re sitting in the cars we drive, the airplanes I fly, you know, everything had all those pieces of technology, had some human factors designed into it, how the humans going to interact with that. And so, it takes into account all of our human factors and human errors that we’re prone to. You know, for example, from the flying world, you know, a red light goes off or master warning caution. Why is that bright and yellow right in front of my face? Because that’s going to get my attention right away. Right. Same thing in your car. Right. I mean, why don’t we have, you know, the, the, the modern cars now with the sensors on the front and the back, which will alert you to you’re about to hit something, and a lot of them now will even start braking for you if it says you’re going to hit this type thing.

So that’s how far we’ve come in human factors, you know, engineering, design and technology. Well, what I’ve taken from that, you know, a few years ago when I came up with this idea of human factors leadership was, hey, look, we talk about human factors all the time in, you know, how we design things, how we design procedures. But I said we don’t really always consider it. When we think about our teams. Sure. I don’t think. Or how we had signed our teams, or how leaders have to understand human factors of their people. And when we talk safety, obviously that’s a huge idea. I mean, human factors really have become, you know, what aviation safety is all about. You know, understanding that when someone shows up to work, a professional, no one shows up saying, hey, I’m going to make a mistake today. I’m going to make a bad decision that’s going to result in a bad outcome. I mean, nobody shows up. I don’t show up to my job, you know, as a major airline pilot, saying, hey, I’m going to miss a switch or I’m going to do this. No, but it’s because of those human factors, right, that drives us there, that, you know, our limitations as humans.

But hey, that’s okay because that’s what makes us human. At the end of the day, you know, my talks always like to say, you know, raise your hand if you’ve never made a mistake.

And I do the same. One person is their hand once.

There’ll be a few people that don’t. And I like to, and I always like to kind of point say, congratulations, this is amazing. You’ve never made a mistake. That’s phenomenal. But, but it’s so true. But that’s what makes us human. Right? And I think there’s. This is another conversation, but I think, you know, that human factor, I think that’s actually going to become more important in this world we’re in now as AI starts to become way more involved in what we do. That human touch, if you will, I think it’s going to be even more valuable in so many other industries. But that’s another conversation. But the human factors, like you said and like we’re talking about, is really why we as humans make decisions in certain environments. Right. And so, from a safety standpoint, just a pure technical safety standpoint, that’s critical in understanding how we design our procedures, our process, as, you know, our safety gaps, you know, in the system. For example, me as a, again, major airline pilot, I think there are four areas where I check my flap settings required to before we even take off. Why? Because that’s such a critical feature.

And in the, you know, many, many years we’ve had airplanes with flaps, we’ve had pilots take off within proper flap settings, unfortunately, some that have resulted in accidents. And so that’s a critical feature which we have many checks and balances, I call it, in the system that requires us to. To check that in in many different areas. So just an example how you design a process. Right. But as leaders, it’s also critical to understand, you know, these things like fatigue, mental and physical complacency, you know, normalization of deviance, which I know people in safety understand what that is. But, you know, we. This idea that we cut corners a little bit. A little bit. A little bit, A little bit. And then what happens, you know, this cutting the corner becomes the norm, and now there’s a set procedure that’s been knocked out, not because we, you know, we’re not. We want to willfully disregard rules, but because we thought we were doing something good to make something better. But in actuality, we’re deviating from a standard procedure, right. In our brain, it says, hey, I’m doing something more efficient. But the problem is we’re missing gaps or checks and balances supposed to help us, you know, do something.

So human factors really go back to, again, Eric, understanding why we as humans make decisions in certain environments, but also as leaders designing our teams and processes to help our people, you know, mitigate those human errors and those human factors. So, we do ultimately drive better performance. Because at the end of the day, you know, better performance, whether its safety is what, you know, no mishaps, you know, no injuries, no damaged equipment, machinery. But also, for any team, performance is critical. Right. So, at the end of the day, it’s all about driving better performance.

And to get to that better performance, one of the pieces you’ve written lots of articles, lots of blogs on, is the debrief concept. That’s really, really key in. In aviation fighter pilots. And I want to get to a debrief culture. But before we go there, maybe if you could share a little bit about what a debrief is.

Right, absolutely. And. And I’m glad you brought that up because you’re right, there’s a few different parts of what I talk about when you talk about this, human factors, leadership. But the debrief, I think is probably, in my opinion, the most powerful piece of this. And it’s kind of what I finish on when I do my keynotes, because it’s a really great idea to finish on. And debrief is all about the debrief. At the end of the day, all it’s, its whole entire purpose is to, like I said earlier, is to drive better performance for the team, period. Dot. I mean, that’s, that’s what it’s all about now, how you get there and what’s involved in that debrief. There is a structure that we have and there’s a way you do that, but at the end of the day, you know, that’s what it’s all about. And so, you know, when we talk about safety, when we talk about, you know, whatever industry you’re in, what are we trying to do? You know, if you’re trying to make better safety metrics, you’re trying to design better, safer processes, you’ve got to find a way that really pulls out those gaps in the system.

Right. You’ve got to find a way that is going to bring this to light.

Sure.

Now, any good safety system, any good reliable safety program has what a very open, you know, reporting system or should some way that, that, you know, your frontline leaders, frontline people can report, hey, here’s an issue I see. Here’s a gap in the system I see. Right. You’ve got to have that. So that’s one piece of it which can be incorporated into debriefs. But the other piece of that is debriefing after tasks, projects, you know, whatever, whatever you’re doing. So immediately after that we can talk about some, some things maybe that didn’t go right or some things that did go right. That’s a key piece of debrief. We debrief after everything, even, especially after things go right, because we discover near misses. We want to get best practices out of that. Right. But the whole point of that debrief is to set an environment where we can get open and honest. That’s the key piece there. Open and honest, a tone of accountability, I call it open and honest inputs from that so that we can ultimately drive better performance, get lessons learned out of that and drive that back. Now, I know a lot of people are saying, well, we do this, we have after actions or we have Debriefs or we, you know, we have, you know, team huddles or we do this after, you know, this or that and that.

And I think it’s great that people are, are leaning towards that way. You know, I see that a lot in healthcare. I work with a lot of hospitals, and I’ll ask them, hey, do you debrief after this? Like, well, you know, after code blues or maybe after major procedure surgery or after this, we’ll talk and I’ll ask them, okay, well, how do you do that? You know, and, and a lot of times, well, we get the team together and I’m like, who runs the debrief? Like, typically it’s the, you know, the attending physician or the surgeon or, you know, you know, whatever, or the lead nurse or, you know, whatever, whoever was in that, that task. And I’m like, okay, would you get honest feedback? You know, does it go well? Typically, you know, whoever’s leading it would just say, hey, here’s what happened, and anybody got anything? And you know, maybe sometimes someone will say something and, okay, great, you know, let’s, let’s go about our day and, you know, maybe they’ll learn something out of that and then we’ll move on. So, which the good. The part of that, I mean, it’s great they do that and there is learning that happens in those.

And that’s important. But I think the key piece and what makes the debrief, the fighter pilot debriefs, which is where I got this idea from, so different than anything else you’ve ever heard that’s similar to this is how you set that tone of accountability. Okay. How you set that tone where we bring down those barriers to communication and everyone, all the way down to the most junior member on that team feels like they can speak up. And it’s this mindset that we’re not trying to. It’s not a. Don’t think of it as an individual evaluation. Right? What I always say, we’re trying to get away from that blame and train feel that we, I think we’ve, we’re so accustomed to, in, in the professional world, to a learning and growing mindset, right? It’s not about evaluation. It’s not about individual performance. This is purely about what happened, why it happened, and how we’re going to make things better for the team next time. Not just our team, but anyone in our organization. Maybe there’s things we need to change. Maybe there’s things we need to take back to leadership, some processes and some learning that’s going to happen out of that.

But that’s the key, you know, the key difference, I think, in anything else that, you know, you’ve seen when you, when you talk about what happened and why it happened. But it’s. You’ve got to have that, like I said, open, honest tone of accountability type, type environment.

And so how. How do you go about introducing this in your culture? Right, because this is through and through aviation.

Right.

Probably at least Since World War I, from what I’ve, I’ve heard in, in terms of the history, it’s ingrained. But how do you start building that into a culture? You talked about healthcare as an example.

Right, right. And that’s a great question, too, because that’s one of the biggest, you know, questions I get from teams that I work with. And they say, well, you know, this is great, Brandon, but I mean, how do you, how do you get people to be open and honest, you know, talk about their missteps or missteps of their peers or even leaders sometimes in these. And I said, that’s a great, great question. And like you said, your kind of just alluded to one. And actually, just so you know, the fighter pilot debris kind of goes back to the Vietnam era, is where we trace this back to when, when we realized fighter pilots were realizing that, hey, if you make it through 10 missions, these young fighter pilots coming over, they made it through 10 missions, their chance of survival exponentially went up. Why? Because after 10 missions, you. That’s experience you’re gaining, right? And so, they said, how can we accelerate that learning? How could we get every ounce of learning out of combat and training missions? So, we kind of simulate this first 10 missions. And so first it was, hey, we’re going to make our training as realistic as we can, which we learned from that.

And then things like Red Flag out Nilis, that all came about. But the other key piece was the debrief. You know, how do we accelerate learning? And we’re going to debrief; we’re going to reconstruct what happened and we’re going to find the root causes. And that’s why we as fighter pilots hold it so near and dear, because we said the real learning always happens in the debrief. I mean, yes, you got to have experience, but when we learn what happened and why it happened, that happens in the debrief. So that’s the first piece is you’ve got to do it. It’s got to be part of. That’s why I call it a debrief. Culture, it’s got to be part of how you do things. Because as we know as humans, the more we do something, what happens? The better we get at it, the better we. More we get used to it, right? I mean, you know, again, going back to the Air Force as a fighter pilot from day one of pilot training, you know, brand new, never many times, a lot of us, hardly any aviation experience whatsoever. We go out, we fly that first man.

What do we do when we first come back? We debrief. And then from there on out, every single sortie you do as an Air Force pilot, you will debrief. So literally thousands of debriefs I’ve done just as a, you know, fighter pilot in my time. So that’s the first thing, is making it how you do business, right? And it doesn’t even have to be this thing where we go and shut the door and sit down and, you know, talk for an hour or 30 minutes. I do this a lot with. Sometimes I work with sales teams, and I do this all the time. I say, hey, look, you can debrief after a sales call. Just sit down. If you had another team member you and. Or maybe you went and had a sales pitch, sit down, you know, take. Go to a cup of coffee, sit down, 15, 20 minutes, just talk about it. You know, what happened? Why did this happen? What could we do different next time? You know, so it’s. It’s this idea of ingraining it and how you do business, you know, ingraining it in a tool for your. For your teams to use.

So that’s the first thing is making it part of your culture, like you said. And then the second thing, you know, the second major part of this is, is like most things, I mean, shockingly, guess where it starts is, is with leadership, right? With. With team leaders, with organizational leaders. Because you as a leader have to do what. You have to show your own transparency and accountability. And if you are involved in a debrief, you’ve got to be one of the first people to speak up and talk about your missteps and talk about things, you know, you’ve done or you could have done better for the team. You know, the. The Blue Angels debrief that I’ve. I’ve talked about. There’s one. The reason I show. It’s about a minute and a half clip that I show my keynotes a lot of times, and I know I’ve given you access to that, so you can go watch that. But I think the key part of that is before they even start talking about their execution and, you know, watching the tape and trying to. What they could have done better and what they need to improve on.

They go around the room, they call it a safety. And each one of them, each member on that team fesses up to some things they, you know, didn’t do well that day or they could have done better. Like they were off air speed, their power control wasn’t good. They did this, they did all the way up to the team leader. The boss says that, you know, what they could have done better. And what’s the whole purpose of that, Eric, is purely just to bring down those barriers to communication. Right. I mean, we’re talking the Blue Angels, right? So, like, best of the best type A individuals, right, that. That, you know, essentially the best at what they do. And so. But I think it’s so powerful. The one key thing I pass on to my clients and people I work with is, hey, especially leaders, again, going back to this, what you have to have in organization is leaders that are transparent, leaders that hold themselves accountable, and leaders that bring down that, you know, those barriers, communication by, again, things I could have done better for you as a team. And I know you’ve probably been part of teams where you’ve seen this and how powerful that is when you have a leader that can do that.

And then also how extremely demoralizing it is when you. That. That can’t do that or even worse, you know, will kind of point out the errors of their team members, you know, without, you know, talking about their own. Their own missteps. So that. That’s the Q2 key pieces, though, is making it part of your culture, how you do it, you know, so people get used to it. But also having that tone of accountability within your organization, starting at the top.

And it does require very high growth mindset. Right. Because people have to recognize that, yeah, I’ve done this a million times, but I can do this better.

Right.

In aviation, there’s really this mindset of it’s an unforgiving environment. Once I’m up in the air, if something goes wrong, I need to know as much as I can.

Right.

That mindset of growth, and that can always get better isn’t always present in every organization. So how do you overcome that?

Yeah, that growth mindset, I think that goes back to, you know, again, realizing what you do. Right. And. And kind of like you said, you know, we always say, like you said, I love you. You talked about aviation’s unforgiving. You know, it’s the Famous quote is. I’m not even sure who said it, but we talk about all the time is aviation itself is not inherently dangerous, but it’s incredibly unforgiving, you know, incredibly unforgiving. What does that mean? Just like you said, you know, if you ever get into that complacent mindset of, I know it all, I’ve seen it all, you know, aviation has a way of throwing things at you that you never in a million years would have trained for, it would have thought for. I mean, there’s. You go back and look at so many incidents, so many. I don’t know if you remember back in the. Was it late 80s, the Sioux City DC10 with engine failure and how they had to. Or, sorry, the flight controls where it burned through the hydraulics, and they basically controlled the airplane with the power. Now, unfortunately, there was some loss of life, but they saved a lot of people, too.

And there’s so many things that came out of that, you know, crew coordination, how they did that working, you know, just so many things. But the point of that is, like they said when they. When that first happened, and the captain, he’s talking to, you know, back to his operations center, and they’ve got the engineers on the line and like, well, that can’t happen. And he’s like, well, I’m telling you, this is what’s happened. It severed our lines. We have no idea. They’re like, well, that can’t happen. It’s not designed that way. You’re like, well, this happened. So, it just. Aviation has a, you know, an incredibly sick sense of humor, of humbling you. And even the thousands and thousands of hours you have throwing things at you, whether it’s decision making, you know, aircraft issues, you name it, of throwing something at you. So, I think to you. To you. Back to your question is this idea of, you know, always say, you know, the number one enemy of all this stuff of. Of situation awareness, as we call it, of getting better is always complacency. And I think it’s. It’s. It’s a natural human instinct to be complacent.

I mean, that’s where we want to be. We. We. Our human mindset goes back to, you know, comfort, right? Once we get everything solid, we have food, we have water, we have shelter. Okay, now I can relax a little bit, right? It’s what you want to do. So, I think what I always tell people is this constant. I use this term, healthy paranoia sometimes, because it’s this idea that I got, again, I got from aviation, you Know what could go wrong? What have I not thought about? I mean, you’re not always paranoid, but you are in the back of your mind, little mind, that little thing of, what have we not done? What if? What have we not thought about? Hey, if I’m flying along here, if this engine does fail, where’s my closest piece of concrete I’d set this airplane down at, right? And so, I think that’s what it goes back to, is leaders having that heightened sense of situational awareness and also passing on to our people of, hey, what have we not thought about? Are we getting complacent? Because that’s a key part, again, of human factors, is again, we want to be comfortable, we want to be complacent.

Unfortunately, it’s where our mindset goes. But it’s this idea of never falling into that trap of getting completely complacent because as we know, that’s where mistakes are going to happen, right? That’s where this human error is going to seep in. That’s when something’s going to happen. So, I think it’s always going back to understanding. We haven’t. We don’t know everything. We haven’t seen everything. You know, like, just like your example earlier of, hey, I’ve done this thousand times. We’ve never had anything bad happen. Why would it happen now? And that’s when something’s going to happen, which I know you’ve probably seen this your world, but that’s one of the main reasons people would argue against, you know, safety programs. Like, we’ve done this for so long and nothing bad has ever happened. Which, as we know, that’s never a. It only takes one bad incident to, you know, unfortunately hurt someone or, you know, lose money or lose your business. So, I think it’s this idea of combating that complacency and thinking, you know, what have we not thought about and what do we need to learn? Where do we need to grow?

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It’s interesting you bring up Sioux City, because recently I came across, I was looking at the Japan Airline mass decompression on 747. That happened a couple years before and apparently one of the pilots, I believe they were deadheading on the flight, or they might have been a passenger had been studying. Exactly. And run multiple scenarios on the 747 where they had lost the rotors, go stabilizers and so forth. He right away came to give some advice because he had run 50, 60 simulations of how I would handle the same scenario of mass decompression, loss of hydraulics.

Yeah.

And that plane I think was flying for 32 minutes with very limited control, with no hydraulics.

That’s interesting. Yeah. There was a pilot who came up and helped and assisted with the power. He was like you said, I think he was just as. Or I know he was just a passenger, but yeah, you’re correct. I didn’t know that about that. That’s awesome. Unbelievable. 

But that, that’s, it’s incredible because it shows you’re expecting something to go wrong. Nobody’s expecting that. You have total loss of your hydraulics.

Right, right. And a key part of my, you know, outside of the debrief, but that’s why I incorporate in my planning model kind of that last piece. I always say the what ifs, you know, what are the what ifs? And now you could sit, you know, you could sit here all day and talk about what ifs. Right. I mean, what if, what if zombies come back and you know, But I, I say, you know, just take a few minutes. It’s a way for the team to re cage after you’ve been so involved in this planning process and say, okay, let’s step back, let’s think about what, you know, what have we not thought about? What could be the one thing that throws this, you know, a curveball. One of the most common things is what if our, what if someone on our team puts in their two weeks’ notice tomorrow, you know, or something like that, or what? You know, just things like that that you don’t think about. You’re like, that’s a good idea, let’s talk about that. But that’s my key piece is always, you know, take a minute and just think about, let’s think about some major what ifs here which helps us become.

What helps us become more proactive versus reactive to those changes.

Interesting. One of the things, because some people work alone you talk about is also you can do a self-debrief. Tell me a little bit about what that would look like.

Absolutely. Well, you know, debriefing implies that the team should be involved and a lot of times you do need someone else to, you know, point out some Errors or missteps for the team. But let’s be honest, a lot of times we know, whether we want to admit it or not, we know our own, you know, mistakes we did or maybe a way we could have done something better. I mean, think about it, you know, as humans say, you have a negative interaction with a, with a co-worker or, you know, another person, and later on you’re thinking about that, it may even be that night, and you’re like, you know what? Probably could have handled that a little differently. I probably should have done this and said this, and it probably wouldn’t have blown up. Or I probably should have said it like this. Or maybe they got what they wanted, and you were in a bit of a minor negotiation. You’re like, you know, what if I would have done this, then probably would have ended a little better. So, we all do that right after the fact. Why? Because it’s again, this goes back to human factors.

That survival mechanism in our, in our brain always wants us to win. So, it’s always trying to find ways we could have done something better. And so I turn that into, I say, look, you know, even after, you know, minor interact, things like what I just talked about, interaction with co-workers, a task you’ve done on your own, you know, you can do this with your, you know, things around the house, projects you’ve done and just self-debrief, you know, be honest with yourself, hey, here’s what happened. Here’s you know, why it happened and really dig deep, you know, whether it’s the five whys technique of asking why five times and trying to get to that. We call that really deep level, prop, root cause, causal factor, as I always say, and really find down to that root. So, we can do that and then take that back and say, you know, next time, here’s how I could do that. You know, next time, here’s some things I can take back. And again, this can be done, you know, in your personal life, in your professional life. There are so many different areas. And I do this all the time.

I mean, after a keynote, you know, with it, with a client, I always love to say, if they had any video of it, I always say, can I get a copy of that? And what I do is I sit down, I’ll watch it, kind of go through it one time first just to kind of see big picture. Okay, here’s how it went. And then I’ll go through it and stop and say, okay, take notes. Okay. You know, my hand motion was, was poor. Here I Need to stress this word more. My voice inflection or I was talking too fast at this point or change this to this. This sounds. Probably sounds better. Relook at how you tell this story or just. And every time I do that, I find little bits and pieces on how I can make it better. And so even though if a keynote goes well and the great client loves it, there’s always ways, you know, I can improve and, you know, drive my better performance. And that’s one way I do it. So, I think, you know, debris with a team is always the best or someone else that you can deeper foot.

But I think solve degree boosts are incredibly valuable for people.

And I think really like what you’re talking about. It’s, it’s really about learning not just from failure, but from success to say, how can we get to continuous improvement? I think your tagline is learn, adapt, improve around the debrief checklist.

Totally.

But it’s very much this mindset, we can always get better.

Absolutely. And I think that’s. That goes back to everything. Right. You know, I mean, I always say in my thousands and thousands and thousands of flying, I would have never had the perfect flight. So, I don’t think I probably ever will. But we, we strive to get there. Right. It’s like the Vince Lombardi quote I love kind of defines us. It’s like perfection is not attainable, but if we chase perfection, we can catch excellence. Right. So, you’re always trying to, to, you know, find that perfect flight. Always trying. You probably won’t get there, but in that pursuit, we’re making ourselves better. And that goes in any industry. Anything you do, I think is 100% right. That mindset of growth and performance improvement and as safety professionals especially, why I love working with these teams is because, I mean, let’s face it, in safety, you’re always trying to improve, right? We’re always trying to drive better. You know whether it’s metrics you’re concerned with or you’re just trying to find, you know, drive better safety outcomes, better ways to do things, better processes that incorporate safety, but without, you know, harming the business and things like that.

So, I think that’s, you know, just as that inherently that’s what you’re always doing in that role.

So, one of the quotes you, you talk about in your speeches on debrief is this concept of artificial harmony versus respectful truth. Tell me a little bit about the difference between both.

Well, yeah, so I talked earlier about that, that tone of accountability as I called it. So, remember, you know, where do we, as humans typically live? We want to avoid conflict for the most part, right? And so where are we typically at in that artificial harmony? You know, think about it. You know, when you, you know, I just talked about this with my, my kids the other day. We were talking about different cultures, and I’m like, you know how we say, hey, how are you doing? You pass someone on the street or, hey, how’s it going? I’m like, do you really honestly care, like, if you don’t know, especially, like, now? Sometimes we do. Maybe you call a family member or friend and they’ve been sick, hey, how you doing? Like, and you can tell with the body language and voice, but when we say, hey, how you doing? I’m like, I talk to my kids. I’m like, do you really honestly think we care, like, how they’re doing? I mean, it’s reading almost like it’s like saying, hi, we’re being nice and respectful and kind, but it’s a greeting. I said, you know, in other cultures, I was saying for a journey, for example, I said, when someone asks you how you’re doing, they’re honestly wanting to know, like, how are you doing?

Like, as other cultures, they really, they don’t just use it as a, as a, you know, as a greeting. So, so going back to that, that’s kind of that, you know, artificial harmony, right? Think about a cocktail party, you know, where you ask people and I talk, I tell my kid, you know, how to win friends and influence people, right? Type thing of. What do you always do? Ask. You ask them how they’re doing; you ask people about them. You know, you’re trying to build that rapport, right? So, it’s, where do we try to be? We try to avoid that conflict. So that’s that respectful or sorry, that’s that artificial harmony. Some or manufactured harmony we try to make a lot of times, right, just getting along, just trying to avoid conflict, you know, nothing critical here. Let’s just move on. Well, in a debrief, that’s not a great idea. And why? Because then you’re not going to get what I call the truth data out, right? Because if someone thinks that they saw an error or misstep, they don’t want to speak up because they don’t want to. I don’t want to accuse you of anything.

I don’t want to look like that. Especially a new person in an organization, right? What do they do? They just keep that in and say, well, it’s not Going to be a big deal. I’m just not going to say that, well, we’re never going to improve that way.

Correct.

We’re never going to get better. Right. If this stuff is not put out there. And so, you have to have what I call that respectful truth, which is that tone of accountability, which again, it’s not, it’s not investigation. We’re not trying to assign blame again, we’re getting away from the blame and train right, to learn and grow. But it’s about how we could have done better as a team. And so how do you establish that respectful truth? That’s why the first step in my model, I say set the environment and keep. Part of that is setting the tone. And it’s your job as the team leader of that debrief to set that tone. And just like the Blue Angels video I talked about, the first thing you have to do as the team leader is said, hey, here’s some things I could have done better today for the team. And you’ve got to do that part because if you don’t, everyone else is going to, you know, just keep all this stuff inside. Because after you do that, then you go around there and say, what, Eric? What. What could you. What do you have for me?

What could I have done better? And you try to give them to give you some, some inputs and feedback. Now what has that done that’s take down some of that barrier. Right now, people say, okay, we’re in a, you know, open, honest environment here. The team leader can speak up. Then I can definitely speak up and talk about my own shortcomings or maybe some things we saw that the team did other way, good way to do that is as you’re talking about your missteps, not saying, hey, Eric, you didn’t do this, versus saying, hey, we as a team, we missed this. And I think Eric would have done this if we would have done this for him or we would have provided this for him. So, you know, it also goes back to how you, you angle things with that respectful truth. But that’s the key part of that, is that artificial harmony is great, like I said, for cocktail parties, for happy hour, for, you know, just hanging out and small talk. But not great for debriefs, not great when we’re trying to improve. Right? Because that’s where you, that’s the whole purpose of improving, is finding where we had some shortcomings and where we can do better.

I’m really hearing about this is a consistent thing. We’re doing it Good or bad. We’re constantly trying to hold ourselves accountable. Not each other like you talked about blaming each other but holding each other accountable to the best level, understand system dimensions. What are the things that are occurring that maybe we aren’t aware having as a leader, the humility to. Humility, vulnerability to explore that I’m not perfect so that you have that respectful truth occurring across the board. But it’s really about embedding deep learning day in and day out from good and from bad.

Absolutely. Yeah, it is, it’s, it’s, that’s why I call it a debrief culture, right? Is because it’s this cycle of constant improvement. You know, no matter what, you know, process improvement model you adhere to, or people look at, almost all of them have some sort of at the end of it, you know, how do we improve, how do we improve? How do we go back and make this better? And that’s where the debrief serves to do that. And like I said, it really is a debrief culture and I call it a culture because of all things you just said. It takes leaders at the top that, that are vulnerable, takes leaders that are transparent that hold themselves accountable. You know, one of the things I talk about in my talks, this idea of mutual support, which is another key layer of this debrief culture and a building block of it. And mutual support is really deep level peer accountability, right? I mean it’s the kind of accountability that, that peers, we hold ourselves accountable and not of this, you know, this accountability thing. When I hear it, I always think of, I think we may have talked, talked about this on our first podcast, but you know, when I hear accountability, it’s always a negative connotation.

Like I always think of my, my, my assistant vice principal when I, in elementary school, you know, like the enforcer of the, when you got in trouble, you know, who you were going to go see. And so, but accountability I think gets that conn a lot of times, like it’s a bad word, like do this or else or you’re going to get fired or job action or whatever. And, and, and when I talk about it, I say I, I call it mutual support because that’s really what it is, right? Is, is peer level accountability is mutual support. And it’s not that I’m backing you up, Eric, because if I don’t, you know, something bad’s going to happen to me or job action, but it’s because I want you to look good when you’re leading a project. I want you to look good. I want the team to look good. You know why? Because I know you, I know you got a family, or I know what’s going on with you. And its that human connection going back to human factors again, right? And so that’s another thing you have to have with an organization I think to be a high performing team and ultimately to set up this debrief culture is that mutual support, you know, deep level camaraderie within a team with an organization making everybody human. 

And in this idea that we’re there to drive the team better. And that goes back to how leaders lead their teams, how they incentivize their teams, all kind of things, things again. But that’s a key part of that is that mutual support mindset. And like you said, I mean at the end of the day it’s how you do business, right? It’s leaders admitting their own shortcomings and showing where they could have done better. So then that, that filters down kind of, kind of through the teams and just on that, you know, I, because I hear this a lot of times like well Brandon, you know, I work in a team organization where not a lot of, you know, no name, no rank culture within my team or my leader really doesn’t. He’s not going to adhere to this. He’s not a, you know, big accountability person. So, what do I do? And I said Well influence where you can, right? I mean, because everyone is a leader in some sense. Everyone. And so, influence where, whether it’s just self-debriefs, whether it’s you and, and two or three other co-workers you can debrief on a project you’re doing, I mean influence where you can, right? 

And then that will slowly build hopefully from out to other people like that. And if there’s leaders you have that just aren’t going to embrace it, I mean there’s nothing you can do about that. But if you show, if you can do it within your own world, in your own little bubble, then you will see improvement.

And so last quick closing thought you talked about the debrief. There’s some organizations talk about after action reviews from the US Army. You also talk about the SEAL framework. Are there really differences between the different pieces? Are there things that we need to get that we can approach different ways or is really something unique about the debrief checklist?

Yeah, like you said, the deeper checklist, the model I came up with, I used a SEAL acronym, scald and that, that is a, that is a tick of the hat to I’ve worked with some other special operators before, so Navy SEALs and they use very similar type culture of what they do. High performing military teams, obviously, same reason, firepower, right? Because literally it can mean loss of life. They don’t improve in those type of environment. So, I do, I did come up with that acronym to kind of help. The S is for set the environment. Right. Just really quick, which is what we’ve talked about, you know, setting that tone of accountability. Why is that? First, because if you don’t do that, then you can forget about, you know, getting the rest of the brief working. The truth data, all the things we’ve talked about. Next is execution. So, what are you really looking at there? What was your objective? Right? Was it a clearly defined objective, first, and how did we do to measure up to that? You know, what were our results? And then from that, what is going to be what I call our debrief focus points.

Because, you know, when you look at a result, you could probably look at several things you want to talk about, but in the interest of time, you want to kind of narrow that down to maybe the two or three top areas we want to focus on. This is for major big projects, right, that you want to look at. And why don’t we have that, that even that step of execution? Because just like in the, if you watch the Blue Angels video, they’ll go through and watch the tape and just like I told you earlier in my keynote, I’ll go through and watch the tape. That’s the actual truth data, right? And that’s important because we all want to be on the same page of what actually happened before we start analyzing. Because I’m sure we’ve been in, you know, similar meetings where we’re talking about what happened and there’s a lot of assumptions and people are like, that’s not really what happened. So, we all got to be on the same page first before we start analyzing. Then we go into the analysis, which is the, the meat of that debrief, which is the a, which is really looking at, hey, what happened?

You know, what were some contributing human factors. Contributing factors, I call it, you know, whether it’s, you know, task saturation, overload, fatigue, lack of communication, we look at all those things. But what we’re really trying to get down to is that root cause or what I call that probable cause or that causal factor, sorry, which is say you, you know, something happened, and you really dig down. Yeah, but why did that happen? Why did that happen? So, you know, I use Example, the special, you know, special challenger, right? And so, I’ll ask people, why did that accident happen? They’re like, well, the O rings, you know, okay, that’s the active thing that you’re right. But let’s go back to why. And you keep asking why. I keep. And what it comes down to, you know, and this is what the investigation found too, is NASA didn’t have a solid go, no go process. I mean, at the end of the day, that was a root cause, plenty other contributing factors, right? And we talk about, you know, how they made those decisions, the influences they had, money, shuttle program. But the end of the day, they didn’t have a solid go, no go process that they used.

So, you want to dig down, like I said earlier, the five why is a great technique, but you’re just trying to get to that deep level why things happen finally. L is the lessons learned, which is after we know those root causes now, what are we going to change? You know, what are we going to get better? What are we going to implement within the organization processes, behaviors, patterns, you know, things we need to take back to leadership potentially? What are things we’re going to, we’re going to change, basically. And if you note in that checklist, one key piece I have there is you’ve got to assign, again, accountability to who’s going to oversee that change, right? And that’s a key piece of that. So, I gave you that overview. But to your question, yeah, I always tell people this all the time, look, you don’t have to take everything back, you know that I, that I tell you that I use and redo everything, but if you can just pull a few things out of here, if they can just pull out that, setting that tone of accountability piece out, you know, how you do that, I mean, that’s, that’s critical.

Or just how you analyze mishaps and really getting down to that deep level root cause or analyzing projects or tasks, I mean, if they can just take a few parts of it, that, that’s what I always say. That’s the key part of this. But having an understanding that at the backdrop of this is again going back to human factors, right, that go into that debrief, knowing that, hey, look, we know none of us made these mistakes or errors on purpose. None of us showed up here saying we’re going to do this, so let’s really get down to the deep level root cause. You know, what were the human factors at play? Maybe we didn’t have great communication. You know, like I said earlier, maybe we were mentally and physically fatigued. Maybe we’re running that revving the engine too high here. You know, there’s things that are going to come out of that that you’re going to, you’re going to really need to take step back and think about. So, I think that’s that all those pieces combined, it’s a great framework. But if you can just take a few pieces out of that, I think you’ll definitely see improvement both in how you run debriefs and then how you run your organization as well.

So, Brendan, thank you very much for coming back on the show. You’re a very engaging speaker. You talked last time about some of the elements of human factors. This time you went deeper on the debrief culture. I think it’s a hugely important piece. You also do keynotes, you do workshops. Somebody’s interested in, in tapping into some of your thinking around human factors, continuous learning debriefs. How can they get in touch with you?

Absolutely. Thanks for bringing that up, Eric. And again, thank you for having me on the show. It’s just a great time. I love talking this stuff, as you can tell, hopefully. But yeah, brandonwilliamsspeaker.com is my website. Go in there and you can reach out to me through there and find all kind of information as well. LinkedIn Brandon Williams, Speaker Just search that up and you should be able to find me. I’m also on Instagram, Facebook, leadership speaker pilot on those, if you search those and then [email protected] is my, is my email as well. So, feel free to reach out. And like I said, I love to give people, you know, the guides, free stuff all the time, things like that, because I think they’ll see how credibly valuable, useful it is when they do get it. So, thank you for bringing that up though.

Perfect.

Thank you for listening to The Safety Guru on C-suite Radio. Leave a legacy. Distinguish yourself from the past. Grow your success. Capture the hearts and minds of your teams. Elevate your safety. Like every successful athlete, top leaders continuously invest in their safety leadership with an expert coach to boost safety performance. Begin your journey at execsafetycoach.com. Come back in two weeks for the next episode with your host, Eric Michrowski. This podcast is powered by Propulo Consulting.

ABOUT THE GUEST

Brandon Williams is a highly sought-after speaker, airline pilot, and human factors professor with over two decades of experience leading teams in some of the world’s most dynamic, complex, and high-risk environments. A former U.S. Air Force Fighter Pilot, Lieutenant Colonel, and Safety Officer, Brandon brings a unique blend of military precision, safety expertise, and real-world leadership to organizations striving for excellence in high-reliability industries.

As a recognized expert in Human Factors and organizational safety, Brandon equips leaders with the strategies and tools to build High-Reliability Organizations (HROs) and High-Performance Teams across sectors including transportation, healthcare, energy, construction, and manufacturing. His powerful keynotes and training sessions are grounded in military aviation principles and safety science, offering actionable insights into system-level thinking, human error mitigation, and decision-making under pressure.

Brandon’s approach is both practical and transformative—he helps organizations understand the critical role of safety culture, Just Culture, and situational awareness in preventing incidents and enhancing team performance. Through compelling storytelling and proven methodologies, he empowers leaders to navigate uncertainty, manage complexity, and create resilient teams that thrive in high-stakes environments.

With his deep expertise and engaging presentation style, Brandon Williams is the go-to expert for organizations looking to elevate their safety leadership and operational excellence.

For more information: brandonwilliamsspeaker.com

Email: [email protected]

LinkedIn: www.linkedin.com/in/brandon-williams-speaker/

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From Fighter Pilot to Airline Pilot: Lessons in Human Performance with Brandon Williams

The Safety Guru with Eric Michrowski: Episode 26 - From Fighter Pilot to Airline pilot: Lessons in Human Performance with Brandon Williams

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Safety is a cornerstone of the airline and aviation industry. Our guest Brandon Williams, founder of LeadTac, adjunct professor, F-15 fighter and airline pilot, started his career in the U.S. Air Force. Brandon highlights the importance of considering human factors and mitigating human error using a systems based approach. Listen to learn how to implement Human Factors Leadership and peer accountability to reduce human errors and improve safety performance.

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The Safety Guru Ep 26 – From Fighter Pilot to Airline Pilot Lessons in Human Performance with Brandon Williams

Real leaders leave a legacy. They capture the hearts and minds of their teams. Their origin story puts the safety and well-being of their people first, great companies ubiquitously have safe yet productive operations. But those companies’ safety is an investment, not a cost for the C-suite. It’s a real topic of daily focus. This is the safety guru with your host, Eric Michrowski, a globally recognized ops and safety guru, public speaker and author. Are you ready to leave a safety legacy? your legacy success story begins now.

Hi, and welcome to the safety guru. today. I’m very excited to have with me, Brandon Williams. Brandon is a results-oriented leader, a business speaker. And the reason we’re bringing him on the show today is he’s got some amazing experience. Back in the day he was in the US Air Force, f 15. fighter pilot has deep expertise in human factors, in fact, worked in the Air Force around safety is also a joint Professor on the topic of human factors, as well as a few others that are related to safety. So, Brandon, welcome to the show. Really happy to have you with me today.

Thanks, Eric. I appreciate it and humbled to be invited to be on the podcast. And always happy to talk about safety, human factors or leadership or any all the above. So, thank you. Excellent. So maybe why don’t you start in a little bit about some of your background as a fighter pilot, but also how it evolved into flight safety airline pilot in the passion you have for it? And particularly for this topic that’s so critical around human factors and understanding human error.

Absolutely. Well, I went to the United States Air Force Academy. So that’s where I got ever since I was a little boy, I want to be a pilot, I think. So, I come from the Atlanta, Georgia area, I still live here. Now my wife and two small children, by going to the Air Force Academy graduating out of there, went on to Air Force pilot training. And that was probably my first exposure to, you know, what, what we call hrs high reliability organizations. So, getting into that world, and that’s where it first started, I would say, whether you want to talk about my aviation experience, or flying or safety or anything like that, it really started there.

Go on Air Force pilot training went on to fly at 15 ease, like you said, I served 12 years active duty in that time, in addition to being a pilot, also was involved in flight safety. So, I went to the Air Force flight safety School, which qualified me to be a what they call a safety officer. So, every unit, every organization in the flying organization in the Air Force, has a safety officer whose job it is to, you know, maintain and monitor run safety programs, you’re qualified to do safety investigations or mishaps, so your part of a Safety Board, and you come up with recommendations and, and do all that. So that was really a fun experience getting to do that, and seeing a whole other side of that.

But also served in several leadership roles in my time in the military. You know, common misconception, I think is as fun as it would be just to fly airplanes. And that’s it, you know, military organizations like anything else. So, we still have budgets and programs and people to manage. And, you know, you name it all the no fun stuff, if you will. So, several leaders, several leadership roles, they’re leading people in organizations got out of active duty, like I said, after about 12 years, went into the Air Force reserves just part time. And at that time, I also was kind of at a crossroads of what I was going to do. Part of me wanted to go into the business world, start my own business, go into some kind of management, consulting, or even safety related and because I had that experience, turn, and the other part of me wanted to go be an airline pilot, and still start my own business. So that’s, that’s actually what I ended up doing. Kind of the best of both worlds, I guess.

So, I have been a pilot at a major airline for several years now. And also started I also got into actually management, consulting leadership development. Around that time, did that for about seven or eight years, still do that off and on involve workshops, keynote speaking, strategy, consulting, and then started my own business called lead tack, which is leading tactically, and that really involves taking the idea of human factors and a lot of those things we talked about, as in the air force training as a fighter pilot, how we operate in complex environments, and how that it’s kind of two sides to it. I go and I talk to businesses and companies and all different industries, just taking business leaders, how they lead from human factors perspective to how we can help them mitigate error in their teams, kind of taking those aspects of HR is higher. Lobby organizations and taking that to a business setting or any kind of team. And then also, I still stay in the human factor safety world. So, things we’re talking about, and how we establish, you know, these ideas of human factors, how we mitigate human error, all kinds of different stuff. I’m sure we’ll talk about some of it here. But it involves that too. And then for the last 10 years, I’ve also, as you said, I’ve also been an adjunct professor, where I’ve actually designed and built and I teach safety courses, human factors, courses, some other aviation courses and management courses. So, a lot of stuff going on. But you know, it’s awesome, because I think I’m the luckiest people in the world because I would get to wake up and kind of do, you know, a lot of stuff that I’ve always wanted to do. So that’s me and my background. And yeah, the Air Force gently set that up. And I mean, set the stage clearly for what I do now. That’s awesome. So, can you talk about human error? Can you share a little bit about that concept? Because I think when we first connect to the part that’s always impressed me is airline aviation has probably done the most leaps and bounds of any sector in understanding where human error is going to happen? And how do you reduce the risk of doing it? So, I started the airline industry as well, I got to see it firsthand. It’s a, it’s a very different mindset. So, talk a little bit about this concept of human error and how it transposes to businesses that often blame the individual as opposed to try to think about what’s the right thing? and air? We all make errors. We all make mistakes. Absolutely. You just set it there. Right? There are two errors human right. I mean, that’s what makes us human. Yeah, um, you know, a lot of times in modern society, and you hear people that want to fix human error by saying, well, we’ll take the human out of the process, put more technology into it, which don’t get me wrong, technology is definitely way to mitigate, Your Honor. Absolutely. However, you know, when you look at it from a human factor standpoint, and how you want to really reduce human error, the human is seen more as a as a variable that can actually affect change, for the better, if that makes sense by helping reduce human error. And there’s many different ways. That’s a simple way to put it. But that’s kind of my approach to what I call human factors, leadership. And like you said, the aviation world, I think, kind of, in a way led a lot of this. I mean, and I think the reason why that was the 1970s, early 80s, when the jumbo airliner was, you know, at its heyday, a lot of them were coming on, you would have an airline crash. And you think back to event, I just think anything about aviation, you know, the names of Tenerife, if you say that, you know exactly what that is referring to the major accident that happened there in the 70s. Yeah. And so that that accident actually is cited, a lot of times it’s kind of a water, and there was a few of those around that time, major aircraft accidents. And for those out there not familiar it was basically the world’s worst commercial airline disaster involve each aircraft colliding on a runway essentially, that’s for people that are 247. They couldn’t get bigger than that. Absolutely, but the astonished thing about that is there’s two things. So that is number one. Around that time, we realize our experts in aviation will realize Wait, guys, and we can’t afford and we cannot let you know, we can’t have a loss of life of 200, some 300, some 500 people, I mean, we got to stop what we’re doing. Something’s not right, because we’ve had aviation accidents since the beginning of aviation. Right. And the classic approach was like you were talking about the blame and train right, like, Well, clearly, the pilot made an error that was it, tell people not to do that, again, problem solved, right, go about your day. Well, around this time, we started realizing that’s not working. And we can’t afford to keep operating on this. And this is where the idea of, of human factors and how we mitigate human error from a systems-based approach Sure, really comes into play. And when I when I say systems based, I mean, instead of the blame and train approach, focusing on the one individual human error, as you know, and people in your world know, mishaps don’t just happen because of one decision, there is a chain of events that lead up to a mishap. So, a system-based approach is looking at the entire system. So, the or, and how that’s how we may define that. That’s the organization, the culture, the leadership, the resources, the and as far as the Human Factors part, the actual state of that human being. So, you’re talking psychological factors, fatigue train, I mean, there’s so many different things that go into that. And so how do we mitigate that? And so big picture, what my model does, and what human really does the study of human factors is, is looking at mitigating human error from a systems-based approach. So how do we put those stop gaps in the system? Because that because rarely, I mean, if ever in our society now, professional organizations, does anybody show up to work and speak.

I’m not going to bring a game today. I’m not going to I’m not going to do that just does it really happen? I mean, there’s sure there’s isolated cases, but that just typically doesn’t happen. So, when we talk about bad apples, or we talk about, you know, bad performers or bad actors, a lot of times that’s, that’s human error. And that’s not mitigate. And that’s any industry. It’s not just high reliability or high reliability organizations. Yep. It’s not just safe aviation. It’s not just the medical world, it’s, you know, any kind of business or any kind of team you lead. And like you said, the aviation world kind of led that because I think we were kind of forced to, because it gets a lot of attention when you crash an airplane, unfortunately, medical world, which they have caught up and they’re doing better, they’re still behind us a little bit. But, you know, hospital, sadly, I mean, you expect people to, unfortunately pass away in a hospital. So, it didn’t really get the attention that it deserved. And I think when medical kind of the health, health, health and medical world kind of caught up with that and said, hey, look at what, you know, the aviation rules, look at what the military and the aircraft carrier look at what they do look at nuclear power industry is another what they do, you know, why can we not take some of these in there, and they’re doing that now, they’ve been doing that for a while, but it’s getting there. But anyway, yeah, that the whole idea of human errors, like you said, and, you know, if you if you look up the definition of human error, it, it’s kind of one of those things, it’s like saying, how do you define leadership? Or how do you define culture?

You know, there’s so many studies on it, it’s probably one of the most, the best ways to describe it is it’s really an unintentional outcome based on human action, unintentional human action, even that one didn’t really capture it truly. But human factors in the idea of human factors leadership, what I do in the study of human factors is really looking at human error from a systems-based approach. That’s great. So, it gets into just culture, which is often linked in terms of themes. How do you create a just culture? What is it good jazz culture? And how do you start creating it?

Right, so adjust culture is really again, I talked about the blame and train approach to management or blame a train approach to mitigating human error, they just culture environment as a kind of the exact opposite of that. So, you instead of living in, in, in fear, a fear of retribution, fear of what can happen if we point out mistakes, or errors or gaps in the system, a just culture encourages that. And the whole idea behind that is because, sure, if you can’t identify those gaps, if we cover them up, or we don’t talk about them, or we don’t bring them up, well, then guess what I mean, bad things are going to happen. You know, you see this a lot in the business world still, because, you know, they may lose some money, but they’re not going to lose life, most likely, if these errors keep happening, and they, whether it’s, you know, your own self-preservation, you know, trying to protect loyalty, or loyalty to someone else, an organization to a team, you know, trying to just push through it, you know, you name it, you really don’t see this a lot. I mean, in organizations, businesses are so different their cultures, but you just don’t see this idea of just culture because that, again, I relate it back to flying in the air force, and a fighter squadron, you know, what I call it a just culture. In terms of, you know, there was this idea, this environment, that every time after we landed, every time after we flew a mission, we went in a room, we conducted what’s called an open, honest debrief. You know, like I talked about the difference between a debrief and investigation or difference between a just culture and a culture that looks at investigation. So again, you know, what is an investigation? You know, you’re trying to find blame, you’re trying to assign blame to someone, right? Well, just culture is just the opposite, that we’re not we’re not Nestle concerned about the blame. Yes, we want to fix it, we want to find the root cause. But we’re concerned about, you know, fixing the system, right? Again, going back to a system-based approach, how do we find those errors? How do we find those gaps in systems so that the team or whoever else does this next time doesn’t, doesn’t make the same mistakes, the same errors, the same ideas, and establish and adjust culture? Going back to that? You know, how do we do that? Well, there’s several ways I talked about when I work with my clients, but, you know, it’s like anything else? Where does most stuff always start any kind of change, especially when you have the word culture starts at the top? Right? So, when you have team leaders, leaders of an organization, you know, C suite types VPS, you know, you name it, and even especially, and I think even more importantly, informal leaders because I think a lot of times, they have more influence than to those formal leaders, for sure. You know, when those leader whoever is in those leadership positions, whatever in everybody’s leader, in some sense, like I was saying, when you step up, and you can admit your shortcomings and you can see that when you go and go in a room and you talk about what went wrong, when people see you take that, that feedback or when you admit your own errors, or you even more so when somebody you know, someone in your team, you know, has some missteps or whatever, when we don’t we there’s no retribution, but we say, Okay, let’s find out why this happened. And it’s not Eric’s fault. Let’s find out what was going on that day. So, we look at the environment, you know, maybe Eric, you know, wasn’t on the right team, maybe his teammates that were assigned to him were way too inexperienced for this, this job or this project? Maybe Eric wasn’t getting all the information he needed. You know, maybe Eric has some, you know, personally, she’s going at home affecting his his personal stat, you know, because that’s a huge, huge part of human factors is, you know, a lot of times what we miss, especially in the business world, that I found exactly opposite of what I experience in the military is we just show up and work with each other, and we have no idea what is going on in someone else’s life.

You know, outside of work, which, you know, not that you’re trying to pry, right, it’s getting to know people it’s getting and that goes back to other stuff that that we may or may not get into here later, is when you talk about mutual support and morale and everything like that, how do we establish that it’s really about getting, you know, how you drive this culture of mutual support, and getting to know everyone you work with peer accountability, all that kind of stuff, but it just culture really centers around, you got to see leaders that establish that you got to see leaders that are support that so someone brings something up, you know, we’re, we’re going to take that input, we’re going to fix the system, we’re not going to blame and train the person. And the other way, you know, when I when I put a slide up, last thing, I’ll talk about just culture, when I talk about it to a group, I’ll typically have a slide and it’ll say, three words on or three ideas. One is decentralized execution. One is pure accountability. And the other is that open honest debrief I talked about, you’ve got kind of arrows pointing to all of them. And the reason those are all important, I talked about the open honest, deeper, if that’s where we get our feedback loop, right. That’s where we get the where we did have our missteps, how we’re going to fix it. decentralized execution is leadership backed autonomy. So that trust you’re putting out as a leader, so people know that you have their back. Because we all know that one of the biggest motivating factors is autonomy. And then finally, pure accountability, which is the idea that it’s not the bad word accountability, where bosses are running accountability, but the idea that, you know, that mutual support idea that where I’m not going to do a bad job, not because, you know, I don’t want to look bad. I mean, that is one of the reasons but also, I don’t want to like Eric down, I don’t let the team down. If I don’t do my job or my role, then that looks bad on Eric. And I know, Eric, I know his family. I don’t want him to, to suffer for that. So, you know, he has these three main parts that goes into Joe’s culture, you know, a lot of things that go into that. But that’s kind of the big picture behind it, if you will, yeah. And I think you brought out a lot of really important points. And I want to double click on your peer accountability comment, I get that comes up a lot of conversations I have with the boardroom level. It takes a lot, though, to create the psychological safety for people to speak out. Like I remember the airline industry, pilots are comfortable raising issues. It’s like I fell asleep, we both fall asleep. And a raise those themes, so something can get done. A lot of businesses, I remember one organization, a mining organization, he had mining, you know, those huge trucks on the periphery of an open pit, and they would regularly tumble down regularly, maybe a couple times a year. Right. And it happened for several years, because nobody actually had the comfort to say, I blinked I fell asleep. Right, which is something that you’d have as a given in the airline industry. Is that comfort to share those things? Because otherwise nobody would know same as in that truck. Nobody knew what happened. There’s only one operator there. So how do you create that?

Well, you know, going back to the Well, first of all, again, I’ll go back to you’ve got to have leadership buy in on it. Okay, so you can’t just say, hey, from now on, when you point out stuff, I’m not going to you know, let’s point out to be open, honest. I mean, we see we see that cheap, right? I mean, you see that all the time, where, Hey, open door policy, you told me anything. And then next thing, magic as you, you know, you told him this wasn’t a good idea. So that’s the first thing is Who do you have, you know, in certain roles that are going to establish and allow that autonomy, right? Right. Because, you know, allowing that autonomy, knowing that my superior whoever that may be, has my back, if they’re going to allow Give me that decentralized execution authority, that ability to go and make autonomous decisions. That’s the first thing. Because when we know that people have our back, you know, what, I think we’re more willing to admit, we’re more willing to drive that peer accountability, if you will. Because we know that someone trust us to do this. Therefore, I’m going to do the best I can and I want my team to do that way. So, I’m going to drive some that appear accountable.

The other thing I go back to is I think about pure accountability in a flying organization in the military. So, I think about kind of fighter squandered right now, we talked about the military.

You know, a lot of people think, Oh, well, the military, you know, you did it, because you were told to your order to do stuff, you know, everybody. Okay? Well, yes, we do have a rank structure. And that’s where a very important reason in a military unit, however, first of all, I don’t ever remember being you know, like, in the movies, you see, you know, ever being told or ordered, you know, you will do this right, order you to do this. I mean, we don’t, right. I don’t think we’ve had firing squads in the military for several year, you know, you know, things like that, for years, I think. So, I think back on it, and there was just this idea this, this kind of couldn’t put your just put your finger on it, that and this is flying or non-flying, like I said, we had many jobs we did outside of flying, you know, running in the organization, running programs, you know, things like that. So, when I think back on it, I say what was it? And I think it goes back to this idea, again, that, because of how we train the idea of mutual support, right, established through morale, and again, getting to know people, because a lot of times in the military, you know, at least in a flying Squadron, the people you work with a lot of times the people you play with to so you, you naturally got to know these people, and these are the people you got to work with, you know, their families know their kids.

And so, you build that camaraderie morale, which helps enforce that peer accountability, because it’s not the kind of accountability where you’re, hey, do this or else, it’s the kind of accountability that you’re saying, you’re picking somebody up, because when they’re having a bad day, or when they’re having a misstep, you’re going to step in, provide that mutual support. Because you, because you want them one day to help you out as well. I mean, you want them to see that, because you’re going to have your days as well. So, I think it all goes back to number one, starting at the top, you know, talk is cheap, make let them see you do that. Let them see you support people, let them see you take accountability for your own actions as a leader as well, because I mean, there’s nothing more demoralizing though later than either a can admit when they’re wrong, or even worse, will blame their team for someone they’re wrong. And so, you know, that that’s the first thing. And then the second thing is establishing that, that mutual support within organizations establishing that idea of camaraderie, and, you know, the idea of morale and how we get to know each other. And there’s simple things, just one example. I mean, you know, now, with a lot of people working remotely, and business organizations, especially, you know, it’s a little tougher, we have to make a little bit more of an effort to do that. But even we weren’t working remotely, let’s be honest. I mean, you go to the office, go to your job, I mean, you may see somebody at the watercooler or something like that, right. But it’s like, you know, when you have some time, you know, detach. Nobody likes Mandatory Fun, but encouraging these, you know, whether it’s gotten togethers in the office, or just take 1520 minutes, get the team together and just talk about non-business-related stuff. I mean, Hey, how’s it going? What’s going on your life? You know, what’s, how are things going, I heard your dad was in the hospital, how’s that, you know, things like, I mean, getting to know people, and really establishing that, that, that core or know each other. And then the other thing, I’ll bring an exam from the airlines, one thing we’ve done is basically voluntary reporting. And it’s not even necessarily anonymous, um, we call them Aviation Safety action report. So, say something happens, right? And so, we say, you know, we’re flying along, and let’s say we miss an altitude or missile radio call, and we catch it and nothing bad really happens. We keep going about our day, right? Well, back in the day that have been Okay, great. Let’s just keep going. You know, nobody knows about it. Right? Well, now, not only is it you know, it’s encouraged to say, Hey, you know, report that put those up in one way. It’s, it’s, it’s encouraged by saying, hey, look, if you report this and come forth with this, you know, now say you make a make a minor missed out, or make good, a major misstep. And you put this report in, you’re essentially, you know, you’re kind of raising your hands and hey, look, I messed up, here’s what happened. Here’s what we did. And so now with all the data that are on airplanes, so they can see everything we do, almost, I mean, they get all this data that comes back, they can monitor another key point of safety program. When they when you come back and say, hey, look, here’s where we messed up, your kind of fessing up, you know, right away saying, look, we’re not trying to hide this. Here’s that. So, it’s almost like, you know, we’re not going to come down on you for something like this, especially if you report now, if there’s willful disregard different termination. I mean, that’s a different story. But for the most part, all these are and we get 1000s in my own company, we get 1000s and 1000s of these per year of pilots reporting mistakes there and it’s not anonymous. I mean, they see your name they see you know, who it who did it, but it’s a great reporting for him because what it’s done is it showed a lot of gaps in the system. So, they can fix the system. They can, you know, go back and so we don’t make those mistakes.

Good. But again, it’s about a culture that says, Look, if you can, if we can identify this stuff early up, you know, early on, when these things happen, you know, you’re not going to get slapped on the wrist for this, you’re not going to get any job action taken, obviously, again, you know, there’s a 1% if it’s willful, you know, disregard or something. Yeah.

I was exceptions, but for the most part, that’s one great example of how you, you kind of identify that and bring some of that pure Cambodian Yeah, and love you turn around peer accountability, because a lot of people see this as removing accountability, but it’s not it’s creating a different level, right? ability around it, right. And the reason I say that is because I think accountability gets a negative connotation times, you know, a lot of times it’s, I kind of call it the, you call it the vice print and vice principal approach, Vice Principal, and, you know, school was always kind of the, the hammer, the one that was always winning, right? So, when you think of accountability, always kind of think of advice principle that, you know, the one that’s do this, or else kind of approach, you know, if you don’t do this, you going to get fired or whatever. Versus peer accountability, which is that kind of accountability, that is, is maintained with your peers, your colleagues, even subordinates are superior. I mean, it doesn’t really matter rank. Right ci, again, IT systems-based thinking we’re all trying to accomplish the same mission, the same task.

The same objective, Harvard Business view, actually did a study where they said that in poor performing teams, there’s no accountability in mediocre teams, bosses drive accountability, but no high performing teams, peers and colleagues enforce that accountability. Exactly. And I think there’s an interesting pivot here, because I think a lot of organizations part of the struggle when you talk about that peer accountability and sharing things is, if I think about two pilots, they both realize that they need each other to support and you’ll have the first officer calling the captain at a rank, if he sees something or she sees something that’s, that’s inappropriate, or sees a potential error, right? Where, whereas I’ve seen that sometimes it gets called brother’s keeper, but that’s not the intent of at all, oh, I’ll help you cover it up in dysfunctional organizations, where make sure nobody knows or in some cases, they’ll say, sleep it off. So, if you’re drunk, rather than calling it out, just sleep it off. And in the seat, that’s a dysfunctional view of that, versus what you’re talking about is uncomfortable calling because there’s no ramification if you call it out, but I’m dealing with it because we need each other to be successful. Is that fair? Right? Oh, absolutely. And the example uses, I mean, you know, using the, you know, say that the drunk of your tie, it’s funny, you said that, because what you’ll see now is even an airline interviews now, what they’re looking for people that are, you know, looking out that they’re going to look out for the team look out for the other person in turn. In other words, you know, there used to be a common situational question was, you show up to the lobby of the hotel getting ready to go? And you know, you notice alcohol on the captain’s breath? What are you going to do? You know, your new hire? What are you going to say? What are you going to do?

What they don’t want is someone that’s going to, well, I’m going to call the company right away, I’m going to tell the chief pilot that this guy is drunk, and but what they want you to do is, number one is safety. Right? Do not let that captain, you know, do not let them nearby. For that’s the first thing, right? Whatever you have to do, hopefully, you want to make a scene doing it. And they want you to take that situation. And, you know, de-escalate that situation, in the best way possible. Right? Right. So how are you going to do that, you know, there’s different ways you can phone a friend, you know, you can talk to the captain say, Look, man call in sick, we’ll get this taken care of, you know, let’s just not get you do not get to the airport, you know, you may get you may get a slap on the wrist, but you’re at least you’re not going to sacrifice your license or the company or anything like that, by doing this, that’s the first thing. But the other thing they’re looking out for really, is that you’re looking out for the person, you know, you’re not just going to sell this person out and say, Well, I’m going to, you know, I’m going to call it, you know, company right now and call this person out. So, but you’re exactly right. I mean, that that’s really what it’s about. And when you talk about two pilots working together, you know, you want to establish that really starts with again, like I said earlier started leadership stats for the captain stylish in that tone, not just the pilot, but with a crew, the cabin crew, you know, the maintainers that the ground crew, everybody, you know, establishing that tone of Hey, look most guys and gals I fly with now will say this. They’re like, Hey, you know, if you see some Speak up, you know, no matter what it is, don’t assume I know everything. And that starts with establishing the tone. And he ate and again, talk is cheap. So, people can say that. But if you point something out to someone, hey, and there’s different ways when you talk about, we talk about crew resource management, Career Resource Management communications, you escalate it, like say we’re approaching a thunderstorm and a captain.

You see that thunderstorm? 100 miles out there. What do you think and just kind of, Oh, yeah, we’ll be fine? So, as we get closer, if they’re not turning and are Hey, you owe me.

Ask we can’t get No, we’ll be fine. And so, you keep escalating until it gets to the point of Hey, Captain, I recommend or think we should probably be exactly, you know, you kind of escalate that up, if you will. That’s one small example of how you handle things like that, and how you work together that peer accountability where you escalate the tone, the communication you’re using. And the other thing goes back to just the organization. How does the organization set it up? How does the organization train? I mean, when we train these skill sets, you’re talking about of how we work together, that’s ingrained in our training, how we communicate, how we were going to handle certain situations, how we divide duties, I mean, all these kinds of things go into that.

Right. So that gets me to crew resource management, which is another thing that’s often being quoted, at least in the airline industry as being a fundamental step change. And that occurred, can you share a little bit of some of the specifics there, because that that is an area where there’s been huge leaps, in terms of how you have that communication, front and back-end crews and the cases where it didn’t happen. We know the other incidences of planes getting shot down, etc., because it wasn’t the right communication, right. Absolutely. And, you know, my human factors leadership model is a poll a lot of the attributes, I think of crew resource management, some people call it team resource management, a poll a lot of aspects from that. So, if you carry that I think that that’s important is we kind of talked a little bit about communication, and more specifically with communication and crew resource management, communications, a big, big area, right. There’s a lot of things that I talked about tone, but there’s other things such as, you know, briefing, so you know, what are we expecting to happen really briefing is really kind of looking into the future, predicting what’s going to happen, so we’re better prepared. So, briefing, before we do something, something I call sea three, calm, clear, concise, correct. And clear, concise, correct speaks for itself. But what that really also means is no assumptions. So don’t ever assume anything. Because as we know, in the safety world, human factors, assumptions are always been a something that leads can lead to mishaps. So that’s, you know, one aspect, another aspect is situational awareness. I actually do a whole workshop on situational awareness. And it’s, you know, situation awareness is just that it’s the idea of all those variables affecting your current state at that time, everything from the environment that’s coming in, and how do we take all that in and determine our situation and determine our next course of action? how those variables and it’s a very, you know, when you’re especially working in a complex area, nuclear power aviation, you know, working on aircraft carrier, you name it, all complex environments with many different variables. So how do we take all that in? How do we can, you know, I talked about consistent monitoring, some monitoring, everything, you know, we’re doing some we’re flying an airplane as a crew and CRM part of CRM now is dividing duty. So, you have one pilot flying, and one we call pilot monitoring. Sure, so you’re not just over there asleep, just becoming, right, you’re, you’re monitoring the airplanes on autopilot, but you’re monitoring that aircraft is sure is doing exactly what it’s supposed to be doing? Correct. Um, and another way I put that is, I call it healthy paranoia, you know, a little bit of, you know, kind of little thing in the back of your head, right, that saying, hey, what could go wrong right now? You know, yeah, we’re flying along straight and level 25,000 feet on Oh, but what if I lost engine? Right? What would I do? You know, what if this happened? I mean, you’re not, you know, it’s not about being paranoid. But it’s about I call it again, healthy paranoia, just kind of an idea of kind of what is maintained to waste awareness. I’m part of CRM, I talked about, you know, pilot monitoring pilot flying his team roles, and team roles, well defined roles, delegation of duties, all that kind of stuff goes into mutual support, right. So, if we haven’t met, we have a critical situation. And this, like I said earlier, Human Factors looks as a human as a way to help mitigate human error. This is a great example, if we have a, you know, when things go normal 100%, point A to point B, great, you know, all the procedures, automation, everything’s great. But what happens when something doesn’t go normal, those non-standard situations, that’s when the human has to come in, that’s when the human has to come in and make that human decision making. And so, when all those things that happen, you start having a critical situation, how do you delegate duties? How do you determine if you have a time threat or a no time threat? So, in other words, do we have time to kind of look into this? Or is our time critical? Do we have a fire on airplane we need to land Pretty soon, we probably don’t have time to look at everything we need to we forgot to get the airplane on the ground quickly? So, you know, understanding team roles, mutual support, decision making, that time no time kind of goes into that when we make decisions understanding the perception before we make the decision. So, in other words, we may have a false perception of something and then if we did, we act on that, that’s bad. So, decision making goes into that a lot.

To that I talked earlier about decentralized execution. So having that leadership back to autonomy is a big part of CRM. And then you know, the final thing I’ll tell you about CRM, which part of the human factor’s leadership model is SRP standard operating procedures, right. So, ensuring were followed, because slaps are critically important, as you know, in HR Oh, and a lot of times I love it. When I bring this up in business. They’re like, Well, you know, the military, you guys have standards? And because you all, you know, your margin aligns, and you know, you do, we’re told and everything’s very structured, I’m like, Yes, but I’m, like, let me let me always give an example of, you know, flying fighters, or even an example of, say, a special operations team, such as Navy SEALs or something like that. And I said, do you think that when they drop a team, a Navy SEAL somewhere, they’re expecting them to follow orders to a tee and know the exact situation they’re going to face? They’re like, No, I’m like, exactly, exactly. They want them to have full autonomy, right? I mean, in. And that goes for almost every military organization, they want us to have that autonomous decision-making ability, because we’re not robots, they want us out there making it. But in order to do that standard operating procedures serves as guide rules, right? So, when you are out there making those autonomous decisions, and you’re saying, Hey, I’m going to make this decision. What you know, you’re at a crossroad, you say, Well, here’s our standard operating procedures wants us to do this. Okay, so I’m going to make this because that’s more in line with how our standards are written how our operating procedures want us to do. I mean, there are some things that are black and white, we have to do, always turn the switch on, always do that switch off, don’t ever do the opposite. But there’s always going to be the human factors that comes in there, and making those autonomous decision. So, making sure we understand the standard operating procedures, and adhering to them is another critical part of that of that CRM. So, communication, situation awareness, decision making team roles, and, you know, standard operating procedures. And I kind of put training under that as well. I love it, I think you brought in a lot of really good examples from the airline industry from fighting for being a fighter pilot. And really, I think this is this is the next leap in terms of safety is getting to that point where you’ve got adjust culture where people are comfortable, feel safe, raising issues, escalating issues, you’ve got the right level of support, and we’re looking at the system, the culture, trying to prevent things. So really appreciate you jumping in sharing your insights, your ideas, and all your wisdom from all your experience.

Well, I appreciate era, thank you so much. And, you know, always good you’re writing. And I think if I could sum it up, I think everything I talked about the way I look at it as human factors is, is really it’s looking at it from a systems-based approach, like you said, so it’s not about I mean, you’re never going to get rid of human error, as long as we have humans involved in it. The other example I’ll kind of leave you with is people say, Well, what about you know, as robots’ computers come more and more, we start seeing more automation? Okay, well, great. But I said, here’s the thing, you know, someone designs out automation, exactly, probably installs that automation, someone has to work on and maintain that automation. Someone designs a software, I mean, there’s always going to be human in the chain somewhere.

So that, you know, it’s all about a systems-based approach, and how we fix the system versus that blame and train approach, which as we found over the years really doesn’t get the results we want. Yeah, you bring an interesting point. Because even if you think about m cast the whole issue on the 737 Max, yeah, even if you go Airbus, and there was a, an issue, I think, was the Paris Air Show with it, where the rightest him thought he had landed, but he hadn’t landed and went into writers app. That’s a technology that’s a system but that’s designed by human that can still make a mistake in resigning. Exactly. And a lot of times we look at that in terms of well, you know, the engineers might say, they could have just done this, and that would have happened well, okay, maybe. But you know, do you really consider in a situation what the human actually sees, you know, you have to process that how much time that takes to go through what are they looking at? And there’s so many things that go into that. So, you’re exactly right. And those are great examples. Great. Well, thank you so much for joining in Brandon. If somebody wants to get in touch with you. How can they do that? Absolutely. Well, to see some more of my info we talked about, you go to my website and plenty material there. And also, my email address B as in Bravo, B. Williams, at lead dash tag COMM and there’s also a way to contact me on my website. But absolutely feel free to reach out more info or anything else for sure. Excellent. Thank you, Brandon. Thanks, I appreciate it.

ABOUT THE GUEST

Brandon Williams is an accomplished and results-oriented leader, top business speaker, executive consultant, and technical expert with proven leadership experience in managing cross-functional teams and organizations. His experiences as a United States Air Force F-15E Fighter Pilot and Officer leading diverse teams of men and women from all backgrounds set the stage for his Human Factors Leadership methodology. In addition to his experience as a Fighter Pilot, Brandon is recognized for his expertise in Human Factors, having designed courses for and taught at several universities. His world-class execution of numerous speaking engagements to Business Leaders from all over the globe consistently deliver superior results in how to lead High Performing Teams through Complexity and mitigate Human Error.

Discover More: https://www.lead-tac.com/

 

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