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The Power of Coaching: Building Safety Habits That Create Lasting Impact with Dr. Nicholas Weatherly

The Power of Coaching: Building Safety Habits That Create Lasting Impact with Dr. Nicholas Weatherly

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Join us for a compelling conversation with Dr. Nicholas Weatherly, CEO of Deliberate Coaching International and a seasoned expert in applying the science of behavior to safety, leadership, and performance systems. In this episode, Dr. Nic explores the power of coaching, how to bring it into your organization, and how leaders can use it to drive meaningful and lasting change. He explains how small, consistent coaching interactions build safer habits, strengthen teams, and create a culture where people are set up for success. Discover why the safer path is the best path, how intentional coaching conversations drive meaningful behavior change, and why habit formation is essential to improving safety culture across an organization. Dr. Nic also shares practical coaching strategies leaders can apply immediately, including the power of asking open-ended questions, having brief but purposeful conversations, and consistently reinforcing positive behaviors. Tune in to discover how intentional, consistent coaching can transform safety culture one behavior at a time!

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Real leaders leave a legacy. They capture the hearts and minds of their teams. Their origin story puts the safety and wellbeing of their people first. Great companies ubiquitously have safe yet productive operations. For those companies, safety is an investment, not a cost for the C-suite. It’s a real topic of daily focus. This is The Safety Guru with your host, Eric Michrowski, a globally recognized ops and safety guru, public speaker, and author. Are you ready to leave a safety legacy? Your legacy success story begins now.

Hi and welcome to The Safety Guru. Today, I’m very excited to have with me Dr. Nicholas Weatherly. He’s a CEO of Deliberate Coaching International. He’s also a professor at Endicott College. And let’s get started. Really happy to have you with me on the show today. Tell me a little bit about your background and how you started in the safety space.

Yeah, really appreciate you having me on. Big fan of your, of your show. So yeah, appreciate the opportunity. So, my background in safety, so I’m a behavior analyst by training. I got my undergraduate through PhD in applied behavior analysis applied to organizations. So, for the past about 20 years or so, I’ve been focused on researching behavior patterns, understanding why people do what they do. Especially in high-risk environments. You know, we work with organizations all over the world to set up cultures and safe practices. So, my father worked in injection molding, and that was the kind of the— so when I was an undergraduate, so I always saw his work and the evolution of safety practices in his work and lack thereof. So that was my first kind of dabble into industrial safety. He’d always bring me with him to his shop. And then I did some assessments in injection molding when I was in college, uh, just to kind of get my feet wet there. Cause I was comfortable with the industry, really liked safety work, started doing some work in hospitals and, uh, clinical settings in government and kind of moved into you know, a lot of energy spaces, everything from nuclear to oil sands and natural gas, you know, and then some construction spaces.

Sure.

So, so yeah, that’s kind of been my safety, safety journey. You know, working with other fields, you know, I’m, you know, I’m there just to help kind of identify and build patterns of behavior to help build safety culture. So, so yeah, that’s why I love so much about it. I could be at a different industry any, any given day, and I love working in safety and safety leadership. So yeah, that’s a little bit about how I, how I got here.

Sounds excellent. And a lot of the work you do is in the coaching space, same as the name of the organization you work with. I’d love to explore the topic of importance of coaching, and maybe we start around what is coaching, because too often you hear the words, I’m going to coach you, but it’s a negative because it’s performance management. But this is not the context we’re talking about, right?

Yeah, great question. So, there’s a bunch of different types of coaching that are out there. And I just want to preface that our version of coaching is specifically behavioral coaching. And I, I get a lot of value out of different coaching models and not all of them have the same, what we kind of talk about as form and function, you know, what coaching looks like and then the purpose of coaching. And the purpose of our coaching model— and, uh, Dr. Paul Gavoni and I developed, uh, deliberate coaching approach. We have a few books out on deliberate coaching. We use the science of behavior, behavior analysis, as the foundation of our behavior-based coaching model. And the purpose of our coaching is to build habits, to essentially to help people become good observers of their behavior. And their impact so that way they’re engaging in the safe path, the ethical path, the mission-aligned, safety-aligned path, not just because they have to, but because it works for them. Sure. Uh, and so that’s why we focus on coaching interactions. We focus on very person-centered. It is, uh, very driven on what is important to the individual worker. What, uh, uh, supporting, setting them up for success, supporting progress along the way, making sure that they’re not in this kind of fear-based environment, that they’re seeing what’s working for them.

So that’s the purpose of our coaching is really kind of a hands-on field coaching. We do remote coaching work as well, but, uh, really, you know, getting out there with them and helping them see what’s working, what’s not working. And, you know, from an organizational perspective, it’s, if we can, if we can make the individual worker’s life better, it’s going to ultimately trickle to the organization. It’s going to make their life better as well. So, it’s not just about, you know, doing this because the boss says this or because it’s good for the organization. It is, but, uh, we want to make sure that we can make their lives easier to show them that, you know, you don’t have to kind of. Cut corners and do all these other things in order to kind of get the outcomes that you want. So that’s what coaching means for us, setting up people for success, not spending all of our time on training and retraining and signage and more signage, right? But setting them up for success and then making sure that they get the support on the job when they need it. So that’s the critical piece for us.

So, so I like one of the things you were talking about in terms of— I think those are actually your words— um, the safer path can be the best path. So how do I bring those two together? Because often when it comes to shortcuts or drift is we start thinking that a more convenient path is the better path.

Yes, yes, 100%. And that’s, that’s why, uh, you know, one of the, the, the center pieces of what I do is really just acknowledging that, you know, people do what they do because it works for them. You know, we don’t have to blame them. We look at the systems, and it might not work for the organization. It might not work for their peers or clients or whomever, but it’s working for them. If not, they wouldn’t be doing it. So that’s why we want to, you know, show them that, you know, there’s a number of different ways of getting results. What I always talk about with my clients is, you know, there’s a number of different ways of getting results. We get results by focusing on the most valuable part of any organization, which are the people, right? And really supporting the people and showing them that, all right, this, you know, change is hard. Change results in a lot of error. And I want to be able to help them find some quick wins, help them find an easy path, help them, give them the resources to make them more fluent in what they need to do.

So that way it’s, you know what? I can actually get my job done, get my job done better, and still be safe. You know, help me get to that point. And that’s why it’s such a— I enjoyed, you know, this individualized, you know, tiered coaching system that works from frontline leaders all the way through as high as I can get.

So, yeah, it’s not— it’s not like we said before, it’s not coaching as performance management. It’s coaching to get better at what we do.

Yes. Yes. Though when I do coach action plans with people, we help them identify things they want, things that are working for them that they want to enhance, things that aren’t working for them that are barriers in their environment. What do they need from their boss? What do they need from colleagues and their direct reports? And just, you know, and I always tell them, you know, what, what will make your life better? You know, and let’s just start there. They pick the goals, we work down the barriers, and then we track progress along the way, you know, really making sure that we’re reinforcing there, their progress, not waiting for them just to be perfect at the end, and just kind of helping them get the tools they need to be successful. And, uh, you know, very, very, uh, proactive and, and, and positive approach. So that way, you know, as you know better than anybody, you know, people freeze up in, in environments of fear, you know, when they’re just on their tips. And you don’t want people doing that in safety. So, I want them feeling comfortable talking about barriers and, and what’s working.

So that’s why I love coaching so much. It’s, it’s, uh, it, it really helps. You can, you know, meet people where they are, and I love that.

So, so tell me a little bit about how you develop that coaching skill set, because that’s the key. It’s, it’s not about Nick showing up and coaching thousands of people. How do you get leaders to become really good coaches? Um, just like any sports team, you’ve never seen a sports team without a coach.

The starting point, you know, again, you can attest to this, you know, often when I come in, I’m, you know, the 8th consultant that they’ve seen. I’m just the different flavor of the month. And, uh, and I completely, you know, I completely get that. You know, the people who hire me are significant levels above the people where I want to be working, you know? So, they’re, they didn’t hire me, their boss’s boss hired me. So, they have no idea. They’re just meeting with me because they have to. Uh, so one of the first things that I want to do is just really identify, as I mentioned, just things that will help them, and then let’s just start there. Focus on getting some quick wins, things that get some momentum going, so they can just see value in the process, and so they’re meeting with me again, practicing what I preach, not just because they have to, but because they’re actually seeing some value in it. Sure. You know, that’s my ultimate goal. And so, we start from there, and we really kind of build it up systematically. The, the first thing that I’ll start with is, you know, as the behavior person, my focus is on none of my stuff works if leaders aren’t interacting with folks.

Of course, you know, there are barriers. You know, sometimes if you’re in a big mine, it could take 2 hours to get from one direct report to another. So, one of the first things that we work on is we have to find ways for you to interact with your direct reports. You know, that’s the first barrier, because if not, I can preach to them and train them on all these other things.

No impact.

No impact. There’s going to— they’re just going to think That’s adorable, Nick. I really appreciate you thinking that’s going to work. And then they’ll leave and ignore me, wait for the other consultant to come in. And so, I really focus on that, breaking down barriers for the interactions. Once they start, you know, being able to interact in any way they can, then we start fostering the quality of those interactions and really trying to get them to see the value of the interactions that they’re having, helping their direct reports see the value of the interactions. And just meet with them a few times a month. I meet with their leaders also that are in the coaching program a few times a month. We have about quarterly meetings where, where if I’m coaching a frontline leader, we’re meeting with the frontline leader and their boss at least quarterly just to kind of check in to see how things are going, make sure everybody’s seeing what’s working. Because they need to be supporting each other. And yeah, we just kind of work from there. You know, it’s really just about individualizing it and helping them see that, you know, is this working for you?

And to be like, I’m on, I’ll be honest, dude, like this is not working for me at all. Like, all right, well, we got to tweak some stuff. We got to break down some of these walls. So.

Sure. And can you walk me through an example or a couple of examples of how this comes to life in an organization? And starts shifting culture ultimately?

Yeah, that’s a great, it’s a great question. I have an example and it’s, it’s, I was, I was working for a, a larger mine that brought, that had a bunch of external consultants, and they got some senior leadership, new senior leadership. And they said, I’ll be honest, I have no idea what any of you do. How you work together. We’re wasting a lot of money on you. So, they flew us all up to talk about, to give presentations on what you do. And, uh, the, there were, you know, the process safety people, there were the people focusing on training. There were people who were doing kind of what they called like group coaching or something like that, which is more like, was more like classroom-based coaching. Or, uh, there were people, there were the auditors, you know, people working on new, uh, new tech and things like that. And, and then I went up there and then I talked about, uh, I talked about the field coaching and the, the behavior-based aspect of working with individual leaders. And there’s this consultant in the back, this very nice, very nice lady. And, and she raised her hand and in the most condescending consulting voice you can think of, she said, so you like help people wear their seatbelts?

And they all laughed and laughed. And, and I said, I said, well, yeah, you know, if that’s part of it. I said, you know, as we’re talking 3 levels ahead of these people spending months talking without them being involved, and even when they are involved, they’re just being talked at. Sure. They still have to show up at 6 o’clock in the morning and work in a very at-risk situation. And they’re all being ignored. You know, they’re there. They don’t know how they’re being evaluated. So, they don’t know how they’re being judged for promotion and for, for raises. They’re being evaluated by people who have probably rarely seen them work, you know, and then while they’re waiting for all these things to trickle down, nothing’s getting done. They’re taking survey after survey and all these types of things. So, while all this stuff is happening, they need help. You know, somebody needs to go to them and say like, hey, you know, what can we do to help you tomorrow?

Sure. 

It’s like, like, let’s do this tomorrow. And, um, and that’s what I love about what I do is that, is you, you know, I’m not an expert in any of these areas. My, I’m just the behavior person. That’s what I’m here for. They’re the expert in what they do. I just help them get alignment with behavior and results, break down barriers, get momentum, build habits. And the— and what I told them was, you know, at the time we had worked with about, uh, you know, and colleagues of mine, we had worked with about 500 or so individual leaders. And so, what I said is that, you know, we have about 500 or so individual leaders that we’ve worked with so far. Each of those leaders had to identify at least 3 priorities in terms of, uh, you know, behaviors and impact that they want to focus on, right? Uh, things that are important to them. Each of those behaviors often had sub behaviors that we had to build up as part of it. And then they take those and then working with the leaders, they’re doing the same thing with their direct reports. So, they’re working on those own, their own behaviors, building those habits and those sub behaviors and then moving along.

So, if you take that, if you take 500+ leaders with 3+ behaviors, each one trickling down to their direct reports, like that is what demonstrable culture change looks like. You know, we’re changing culture one behavior at a time, you know, impacting these patterns of behavior. And it’s like, you know, so you could talk about culture change from an abstract level, but that is, you know, that is mathematically how you can really get demonstrable culture change while yes, helping people just be safe on a day-to-day basis. You know, so that I like that example because it started out very condescending, but it was a good teachable moment. It was a good opportunity to talk about, you know, sometimes we forget the human in these safety conversations.

We often forget there’s a human. In that, in the context, right? And so, I like what you’re saying in terms of one behavior at a time. I often use the analogy of the movie Any Given Sunday, inch by inch, right? In terms of that’s how you win is every inch, and it takes, you win inch by inch. And so very much aligned in that standpoint. The other piece that struck me from what you were talking about before is You talked briefly about habit development, um, with, with those leaders. Tell me more about how you’re building habits.

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Uh, yes. So, the main foundation of the habit development process is the, the coaching interaction, and we focus on brief frequent, consistent coaching interactions using open-ended questions.

Sure.

And the idea of this is that, as you, as you talked about, kind of inch by inch, everybody’s very busy as, as, as it is. And there, as I mentioned, being the different flavor of the month, they’re rolling out, they’re still rolling out old consultant strategies and they’re waiting for me to leave so they can roll out new ones. So, so my big thing is they’re always busy as it is. So, but, you know, from a scientific standpoint, the research shows that if you’re going to shape behavior and accelerate learning, you need to follow up with them. You need to show that, help them see what’s working. You need positive reinforcement to support their progress along the way. And that’s how you can keep going. So that can’t be done randomly, and it can’t just be done, oh, I’m just going to check in once a month, sit down and go over 15 things. So, we need, we need those interactions and we need frequent interactions and follow-through if we are going to, you know, shape performance.

Sure.

If you want to have frequent interactions in a very busy day, they must be brief because they don’t have a whole lot of time.

Yeah. 

And then if those brief interactions are going to be effective, they have to be concise. So that’s kind of the foundation of let’s just maximize. You’ve got like 1, 2, 3 minutes to have a conversation with somebody. And we want to kind of not give them a fish, help them, you know, learn how to fish, you know? So, we might go up and just in passing, or maybe this is something that we worked with them on the day before and they’re having a hard time avoiding stepping into the line of fire. And we walk by and we’re like, hey, quick, I saw you step into the line of fire while you were adjusting that valve.

Sure.

And they’re like, hey, I was just trying to, you know, fix it quickly. I get that. Let’s walk through, you know, what are some of the risks, you know, that you, you know, put yourself in danger and other people around you, you know, and they, you know, talk a little bit about, and then we just have a quick conversation, you know, what’s the safe expectations that we can, we can work on here. If they don’t know that, help them find the safe expectations. If they don’t understand the reason for that rule, help them see the reason for that rule. Uh, what can I do to help you to break down this barrier? And just get them talking about, you know, I didn’t notice that, or I didn’t see this, or I didn’t notice that this is what, uh, this is what’s working and this is what’s not working. You know, just having a quick interaction so that way by the end of it they’re like, I see what I did, I see how to notice if I’m doing this well or not, and I see why this is important. And if you can get that done with some good open-ended questions, then after a while they’re doing this not just to avoid you, they’re like, I’m actually This is working for me.

Like, I’m not only like, I feel less nervous on the job because I’m safe. You know, I have fewer near misses, you know, going on right now and I’m getting the job done. I’m getting the job done quickly. So, you’re just using those good open-ended questions so that way over time they’re not, you know, just waiting for your feedback. The feedback is good. It’s in your praise is good. But they’re doing it because they see the value in it. And that’s what we talk about as, you know, building habits. It’s just like if you’re doing it, if you’re going to the gym, you start going to the gym, you’re not seeing any results. But after a while, you know, you’re going to go to the gym because like, I actually feel better and I’m fitting into my clothes better. And they’re doing it because they— it actually works for them. And that’s what we’re kind of shooting for.

Absolutely. I really like what you’re saying is really, it’s about the conversation. It’s about the coaching interaction. And I think what sometimes on the behavior side people miss is they became obsessed with a form and a tick list. And then, they automated tick lists with like 180 different things to go look for. But it actually has nothing to do with that. It has everything to do with the conversation, which could be a coaching conversation like you illustrated, or like you alluded to before, could be a reinforcement recognition. Hey, I noticed you’ve changed. This seems to be working well for you. So that recognition piece or the coaching to me is really the crux of this.

Yeah, that’s well said. And that’s exactly it. It’s that conversation, it can be fast. It can, you know, one of the, you know, I view it like this where an individual got promoted to management because ideally, they’re really good at what they’re doing.

Sure.

You know, and they’re really good at that frontline job. And so, they get promoted and, you know, and I encourage my clients to do this, and I encourage your listeners to do this. If one of your direct reports has a really crappy Tuesday and then they have a really good Wednesday, you know, things aren’t going wrong and, you know, they’re happy and there, you know, I was like, just go up and ask them what, what’s the difference between Tuesday and Wednesday? And if they can’t tell you the difference and the, and the critical things that they did differently, then you can’t expect them to replicate that. But that’s the, that’s one of the jobs of a leader. Like the leader might know that, you know, through their observations that I know the specific thing that you did differently from Tuesday to Wednesday was what you did pre-shift. And how you talk to so-and-so pre-shift. And that was the critical thing that I saw. And then, but you don’t tell them that, you know, you go up to them and say, hey, today’s going well. Like, what’s, what’s going on, man? What’s going differently? And they say, well, you know, you know, we got fewer trucks down.

Well, that’s true, but like, what specifically are you doing so well today? And help them see that. And they’re like, huh, that’s right. I’m going to keep doing that more. But it can be a quick, you know, just a quick pass-by conversation. And just get them chatting a little bit, help them see it, and move on.

Yeah, absolutely. And so, I want to end with one last topic. It’s this element of behavior in the context of HOP, right? So, HOP we hear about a lot lately. A lot of value from a systems thinking, from a broader view of what’s the impact. Tell me how the two fit together, because I believe that they should be linked. And I think some purists on the HOP side would say no. But tell me a little bit about your perspective on how behavior and HOP connect.

Yeah, of course. This is something that I’ve admired about the work that you do, because I do think you have a good collaborative perspective in how— and which is what we need in safety. We don’t have we don’t have the luxury of focusing too much on competing safety approaches. And my cop-out, the luxury of me as that condescending consultant, made it very clear is I’m just the behavior person, just the behavior guy. I just help people implement stuff. Right. You know, and that’s the same thing with things like HOP where it’s, you know, they— HOP has a as a strong philosophical foundation. Good principles, principles that are shared with both in behavior analysis and other areas in terms of systems drive behavior and, you know, blame doesn’t fix anything and you have to, you know, seek to understand. You know, you see that, you know, you see that a lot and, and people like it, you know, and anytime I see anything that people like, I always want to reverse engineer it and figure out what they like about it. And HOP has, you know, good components there. The, uh, so in the end of the day, whether it’s to me, it’s, it’s, it’s the exact same thing as an organization has their set of values, right?

They need somebody to help them implement their values.

Sure.

Uh, that’s where the behavior piece comes in. You know, Pete, you know, you’re going to implement HOP, you’re going to implement operational discipline. Those strategies need people to implement that strategy.

Sure.

Uh, so that’s where the behavior piece comes in, you know, where my job is simply to use our science. Our science tells us replicable how to build performance, how to understand systems, and if you, uh, you know, how to positively reinforce things, how to shape things, how to provide good positive and constructive feedback. And that’s just based on, you know, our science and the, to play devil’s advocate, the one thing that I will say with Hop arguments is behavior-based safety is a, is a term that gets thrown around a lot. And, uh, so you can have company A that has their IP labeled behavior-based safety. Company B has a different IP labeled behavior-based safety, but I always equate it to You know, when, you know, Ford has a certain way they build cars. Sure. GM has a certain way they build cars. They use the exact same science to build those cars, but then they build their own IP around that science.

Sure.

And that’s, that’s my thing is that my, my goal is just, I just focus on the science of behavior and implementing the science of behavior. I have my own IP that I’ve built based on the science of behavior, and people can critique my IP, but you only critique science with more science. So that’s why I was like to separate. If you don’t like somebody’s behavior-based safety approach and you think it conflicts with HOP, then that’s a valid argument. What I try to get people to pump the brakes on is, you know, the— that we, we can still collaborate because if you need to get performance improvement in your organization and you want people to implement HOP, you’re using the same science as everybody else is using. You know, you’re using shaping and pinpointing and reinforcement and all these types of things. You’re using the exact same science that’s out there. Uh, you’re just, uh, helping to implement this HOP strategy. So, I understand where some people, you know, I don’t like this behavior-based approach, but that’s where I see people fitting in, if you will.

Yeah, and I think you, you said it at the, at the onset as well, it’s about people. There are people doing process that are— that can get into harm’s way. And forgetting that the human can get into harm’s way and whether or not it matters, I think, is, is very dangerous. And I think that when you forget about that element, and I would say every executive I know in a high-performing organization has a coach, an executive coach. Either it’s been assigned to them by the organization, or they sought their own coach because they recognize that, hey, if I can get better at what I do, it improves my performance. And unfortunately, I think you’re right on the behavior-based safety side. Some people have created the art of the checklist, and I would say it’s even probably worse now with, um, technology because technology has enabled that I can now create lots of dashboards and have 180, 250 different tick boxes, and then people are measured on how many tick boxes they’ve done. But what you’re talking about is a coaching conversation, and you would coach your kids. You wouldn’t just say— don’t coach your kids.

The context will drive whatever shows up. There’s still behavior, and you’re still trying to drive them down a path. And so, to me, they’re, they’re very compatible. Obviously, there are programs that incompatible with, I would argue, even science. There are programs that have just become checklists with no tomorrow and goals and metrics that drive the opposite.

Yeah, that’s, you know, well said. And that’s, you know, you— I, I think you hit the nail on the head where it’s, you’ll see one example where people will use goal setting poorly, and then so you’ll have a faction that’ll say So I’m against all goal setting. You have one people that— another somebody comes in and says, I use checklists poorly. So, then I’m against all checklists. And then the same thing, you have one, you know, say I used, I used behavior-based safety, use behavior-based safety poorly. So, I’m against all behavior-based safety. But then when you do that, the danger in that— and I’ve had this conversation with clients. I actually had a HOP team that I was working with and won’t get into all the details, but they kind of led the meeting and said, I’ll be honest, they said, I’m just against the behavioral approach. Just, they just were very honest with it. And I said, okay, well, let’s walk through like, what, what do you, what’s your problem with my implementation plan versus their implementation plan? And we, after we had a conversation, they, they finally realized that, uh, you know, they were, they were throwing out all the, the basics of science, you know, and they, they, you know, they, they don’t want to reinforce.

They don’t want to shape performance. They don’t want to track. They don’t want to provide feedback. All these types of things, anything that they lumped to do with, quote, behavior-based safety. Sure. And then the conclusion they had at the end was, can we— how about, how about our compromise be we roll out a company-wide initiative that we can, we can do a behavioral approach, but we don’t want managers using the word behavior. And she’s like, you know, it was whatever, you know, just like the fact that you get down to such minutia where it’s like, I’ll, I’ll give you this, but I want the B word to be out of this. Like, okay, if you don’t want managers to talk about behavior, managing behavior, okay, like call it whatever you want, but let’s just again focus on the human. Like we’re all here to help the same, the same people. So, but yeah, that I think everything fits together. It’s just a matter of there’s so much different IP out there and, uh, and you get a bad taste in your mouth with something. And my wife always hates when I bring up this example because I work from home and she hears me talk about this all the time, but it’s, you know, I, I implement strategy just like I would implement hop. And I tell my clients this because again, I’m flavor of the month. You know, you, you see, you throw a ball in the air, and it comes down because of gravity. Like, that’s just the science. How you choose to use that in your business is up to you.

You see behavior occurring, there’s a science behind why behavior occurs. How you choose to use that science is up to you, but you don’t throw away gravity because you don’t like how Ford builds a car. You don’t throw away behavior science because you don’t like how somebody is implementing behavior-based safety. So that’s where I feel like there’s detriment in the argument, if you will.

Makes sense. Uh, you’ve written a great article on this, uh, in terms of how behavior and HOP can work together. Um, and then, um, tell me a little bit about the books you’ve written because you’ve authored, co-authored some books, and also, uh, your website if somebody wants to get in touch with you to continue the conversation and explore how they can create good coaching within the organization to improve safety and ultimately their safety culture.

Yeah, thank you. I appreciate it. So, my company is Deliberate Coaching International, and so you can go to deliberatecoaching.org and access, you know, resources and anything that you need there. I’ve got videos. You can see the services that we provide. We have 3 books on deliberate coaching. The first 2 were written for education, uh, for, uh, and then the third book we released last year that is written for broader business and industry. It’s because the co-author of the book was a former client of mine and he worked in education, working in, in discipline. So that’s where the idea kind of started, where we need, uh, we need a way to support the educators in a way that fits within the constraints of an educational model. So, we built the first coaching model around that. And then, but I do most of my work or all of my work in industry.

Sure.

And so, we built the last version of the book to apply to kind of a general business and industry standpoint. So, but yeah, I’d love to have, continue the conversation with anybody who would like to. And I just appreciate you starting this conversation.

So excellent. Well, thank you so much for joining the show, Nic.

Thank you for having me.

Thank you for listening to The Safety Guru on C-suite Radio. Leave a legacy. Distinguish yourself from the past. Grow your success. Capture the hearts and minds of your teams. Elevate your safety. Like every successful athlete, top leaders continuously invest in their safety leadership with an expert coach to boost safety performance. Begin your journey at execsafetycoach.com. Come back in two weeks for the next episode with your host, Eric Michrowski. This podcast is powered by Propulo Consulting.

ABOUT THE GUEST

Dr. Nicholas Weatherly is an internationally recognized leader in the application of the science of behavior to safety, leadership, and performance systems and serves as CEO of Deliberate Coaching International, where he and his team use behavioral strategies to drive culture change and improve organizational and safety performance. With over 25 years of experience in behavior-analytic safety, leadership, and coaching, he has led and advised organizations across industries worldwide, including manufacturing, energy, construction, and healthcare, helping transform safety cultures, align performance systems, and improve critical business and safety outcomes.

Dr. Weatherly holds a Ph.D. in Applied Behavior Analysis from Western Michigan University, is a Board Certified Behavior Analyst-Doctoral®, and is the co-author of three books on Deliberate Coaching®. He maintains an active line of research in leadership, safety, and coaching at Endicott College’s Institute for Applied Behavioral Science, with publications appearing across a range of peer-reviewed journals. Dr. Weatherly also serves on the Editorial Board of the Journal of Organizational Behavior Management. He has previously served as Head of the School of Behavior Analysis at the Florida Institute of Technology and as a consultant with Aubrey Daniels International.

A former president of multiple state and national behavior-analytic organizations, Dr. Weatherly has also worked extensively with the Behavior Analyst Certification Board® on ethics and professional standards and served as the inaugural chair of the first stand-alone licensing board for behavior analysis in the United States.

For more Information: http://www.deliberatecoaching.org/

Contact Dr. Weatherly

Email: [email protected]

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Executive Safety Coaching: The Key to Unlocking Safety Performance with Martin Royal

Executive safety coaching the key to unlocking safety performance

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ABOUT THE EPISODE

Seeking a bid idea to significantly level up safety leadership and performance as an Executive or Safety Leader? In this episode, Martin Royal introduces the power of Executive Safety Coaching and dives into its ROI – improved productivity, better teamwork, a safe space to process and reflect, and support for your internal and external goals. Interested in executive safety coaching? As part of Propulo Consulting‘s subscription-based executive membership, you will have the opportunity to gain access to the same expertise, insights, and research that many of the leading Fortune 500 organizations rely on to transform their safety cultures, in a format that better suits mid-sized organizations. Tune in to learn more!
Explore your journey with Executive Safety Coaching at https://www.execsafetycoach.com.

READ THIS EPISODE

Real leaders leave a legacy. They capture the hearts and minds of their teams. Their origin story puts the safety and wellbeing of their people first. Great companies, ubiquitously, have safe yet productive operations. For those companies, safety is an investment, not a cost. For the C-suite, it’s a real topic of daily focus. This is The Safety Guru with your host, Eric Michrowski, a globally recognized Ops and safety guru, public speaker, and author. Are you ready to leave a safety Legacy? Your legacy success story begins now.

Hi, and welcome to the Safety Guru today. I’m very excited to have with you Martin Royal, who is a partner with Propulo Consulting who spent years coaching executives at the C suite around safety leadership. And he’s here to talk to us about an important topic, which is how can a leader improve their safety leadership through coaching? How can they take more ownership for safety through executive coaching? So, Martin, welcome to the show. Really happy to have you with me. 

Wonderful, Eric. Great to be here today. Thank you. 

Excellent. So, Martin, you have a background in coaching. You’ve coached several, many executives over the years in safety leadership. You’re also ICF certified coach. So, tell me a little bit about what the value of executive coaching is. 

All about, for sure. When we think about coaching, first, it is a form of consultation for management executives. And basically, coaches help executives and the organization to reach their goals that sometimes they may not be able to reach on their own. And we’ll find coaches may help process obstacles to progress, act as an accountability or a thought partner. They teach, give advice, or provide resources for executives. I’d say it can be lonely at the top. Executives are responsible for the people that report to them. They’re responsible for achieving results, safety, productivity, profitability. And I found that many executives do not have the space or the people to discuss their challenges, especially in a confidential space. And often only the people around them are those impacted by their decision. Or other executives don’t even have the people in their network who can challenge them while supporting their progress. And that’s where the executive coach comes in to support that program, to support that accountability for the executive, to meet their goals. 

In some organizations, coaching is seen as remedial action. You’re not performing. So, I need to send you to a coach. But what you’re talking about is very different. It’s about how do I have a thinking partner? How do I really rethink how I show up and really think growth mindset in terms of how can it be as good a leader as I could be in terms of improving safety? Is that fair? 

Yeah, definitely. Because I like to ask myself, if I’m an executive, how would I know that coaching might be helpful for me? And as you mentioned, having a first, a growth mindset, which for our audience I mean, it is a belief that our capabilities, talent can improve over time. And that’s what coaching is about. It’s about exploring new ways to engage with our teams, our peers, our work, and show up, even if it improved presence as an executive. But it does take some willingness, I would say, to take personal ownership over our own development, our goals and our outcomes, because no one else is going to fix it for us. No one else is going to do the work to achieve our goals. And I would say even the coach. And that’s often something I clarify with the clients and say coaching is different from the consulting, it’s different from mentoring. It’s different from even therapy. For some, I think that the coach is a therapist and the coach I like to look at it as a support for the leader’s journey. You’re on your journey, you’ve identified areas that you want to focus on. 

It could be external goals. For example, it could be improving your team’s health and safety outcomes. For some, if it’s outside the realm of safety, it might be improving their employee engagement scores. Or it can be helping improve more of the internal goals, being more influential with their team, being able to lead meetings better, have more difficult conversations. And so, the coaches there, when there’s a recognition of what the changes are made, the coach is there to drive the conversation, to drive the process, to support the executives on their journey. But the executive is doing the work. They’re the one. They need to be willing to try new things, approach new situation and experiment. 

And I’ve seen this over and over like you coach everywhere, from the CEOs of Fortune 100 organization, all the way to operational leaders and everywhere in between, cos, et cetera. They can be an incredibly powerful tool when the person comes is open to explore, open to experimenting and trying new things. You can see some significant breakthroughs. 

Definitely. And what’s interesting with coaching, I mean, sometimes people think coaching is a new practice, but it’s been around since 1950s. But it’s only, I would say since probably in mid 90s that it has become a profession. And there’s been a lot of research around the effectiveness of executive coaching. And it’s one of the practices that brings quite a high return on investment for the organization and for the leaders who are taking part in the coaching engagement. But especially, we’ll see improved productivity, better teamwork, more job satisfaction. Coaching is especially good for executives’ task to lead change. That helps to facilitate more strategic thinking. It provides new insights or even a space just to reflect and brainstorm around the issues that the leaders may face.

And that check in. I think that’s incredibly important that you talked about before. The accountability check in is okay, we’re going to go experiment, try something next week. Let’s debrief on how that went and then explore how we could be even better at it.

Exactly. And I see the role of the well, first, in a coaching engagement, we’ll see there’s different forms. And for me, it’s about finding what’s the best form for the client. For some, they’ll say, hey, let’s meet every week. Every second week, I ask, do you want me to hold you accountable or how do you want me to do that? Meaning that when we start a new session, like, okay, how did that go? What progress have you made? What are some of your obstacles? Okay, let’s debrief what happened and let’s set the stage for the next week or the next month. But at the end, I look at it as the executive responsibility to determine what is going to work for them. So, it’s not that there’s always one solution or coaching solution, but it’s that sort of partnership that makes it work. 

Yeah, I agree. How do I know if coaching is for me? Because I talked about sometimes a stereotype that people think coaching is if you’re on performance management. Yet if you look at every professional athlete out there, there’s not a single athlete that doesn’t have a coach, if not multiple coaches trying to figure out how they can be even better at what they do. 

I know that’s what’s interesting. People think, as you mentioned earlier, that there must be something wrong with me. So, I’ll get a coach to fix that. And there’s certainly a space for that sort of coaching. But sometimes it is about working with someone who can put it they’re there to identify sometimes our blind spots. They’re there to provide a platform for us to receive feedback, to get even an outside perspective on our business and our teams that often as executives, we might not get otherwise with the team that we work with. 

Yeah, absolutely. And I think it’s really finding the right fit. We’re going to get to that very soon as well. When it comes to safety leadership is also getting a coach that understands what that really means. What does safety leadership really mean? What do some of the tools need to look like? How am I supposed to show up really that depth and safety culture, organizational change in safety leadership? So, tell me a little bit more about why that’s so important. I mean, it seems natural if you’re trying to win the Olympics and swimming, you’re going to get a swimming coach. You’re not going to get a football coach. If you’re trying to win Stanley Cup and hockey, then you’re going to get a hockey coach. You’re not going to go find yourself a soccer coach, because that wouldn’t work. 

Exactly. In fact, Eric, what I find is with our client organizations that we work with as they develop the culture of safety, we find that many of them are expecting increasingly that their executive team take more ownership over the organization safety culture and performance. And while it looks like, okay, that’s quite normal. Maybe that’s how companies do. But I’d say for some executives, it’s often a major shift from how they used to think about workplace health and safety, because for many executive teams, safety is the responsibility of a health and safety Department, or there might be a VP of health and safety that’s part of the team and that’s person roles. And so, the idea that all executives should be accountable for the safety performance of their team, the organization can be a challenging thought, and nobody will dispute the importance of pursuing their safety goals. But often there’s a thought, oh, if it’s someone else that do it for us. And so, what the coach comes in is first is an understanding of what does it mean to take full ownership over safety, regardless of where we’re at in our organization, but also coaches in safety leadership. 

They bring a unique understanding of environment, I would say first in high-risk jobs, and they understand the drivers of safe work, but also the necessary influence that executives must apply to successfully drive safety performance. So, there’s an understanding safety isn’t just a function, but it’s an outcome that all leaders are accountable for.

Absolutely. I think it’s interesting because I explored executive coaching myself. I’m going to say probably about six or seven years ago and really saw the value and kept having an executive coach because I realized the value is not just bouncing ideas, like you said, it’s exploring blind spots, its exploring new tactics, trying something, seeing how it works. And now I rely on a coach literally every week, except when I’m on holidays and short engagements. I found that works better for me, regular, frequent short check ins as opposed to long ones I’ve had before where it was like 2 hours in a month. But the power is incredible. And I think for somebody that’s trying to drive at the safety leadership side, that’s really trying to drive that ownership at the front line, team member level, ownership at different levels in the organization supervisory level, this can be a very powerful way to explore. But how about the VP of safety? Because we talked about the safety, the leader, the operational leader in safety. But I think there’s also a huge benefit for a VP of safety in terms of our director and safety, in terms of how do they increase the influence that they have within the organization? 

Because essentially, they’re a resource, but others need to follow their lead to be successful for sure. 

And that’s one of the challenges I’ve noted with some of our clients that we work with at the VP level in health and safety is they often are very progressive in their approach. They know where to take the organization forward. They understand the concepts of safety, culture, maturity. But sometimes they’re not in the position or the authority to drive the decisions for the team themselves that belong to operational leaders. And so, their role become how to get the buy in with the rest of their team. And that’s where the coaching can come in. And especially a coach, you understand both sides of the equation from the health and safety and the operations and understand that the priorities that operations have to drive profitability, drive productivity, but at the same time helping, finding tactics and strategies for the VPN health and safety to start influencing their team and start getting the buy in for the change, them. 

Task to bring or even influencing safety culture change. Just because I have experience in safety and I’m head of safety doesn’t necessarily mean I’m also an expert in organizational change. There could be some tactics around how I overcome resistance, how do I gain buy in at the front line, things of that nature, which is really about energizing the programs that I’ve got, particularly in a smaller organization, because the smaller organization may not be able to draw in a strategy consulting firm to help them through a big organizational change effort. 

Exactly. And one thing Eric I’d like to share is for coaching to work. It is an investment. You referred for yourself, the coaching you’ve had. And I want to bring to our audience that an engagement typically will last minimally. I’ll say three months, but usually three months will be for very tactical goals that we’re aiming for. And that if we were looking for deeper change, we’re often talking like six months to even the twelve months in certain case, depending on the kind of change we’re aiming for. So, it’s not for everyone. So that some people might think like, oh, I got a couple of things I want to work on, and maybe four or five sessions may work it’s fine for small, let’s say small goals, small outcomes we’re looking for. But if you really were looking for a deeper change, this becoming a mid to long term investment sometimes that we need to take off. 

I know for me first three months, sometimes it’s just getting to know the relationship and get to understand how you can leverage a person. And there’s an element of success that needs to come. You need to have vulnerability to be able to be successful through it. And it takes time to build the trust with the coach. So that’s part of the equation. And as I shared, this is something when I saw the power for me, I’ve decided to invest personally, multi-year. Now we’re talking probably six, seven years that I’ve been drawing on that expertise to think through problems, to bounce ideas to explore how I can grow. And I would definitely recommend and if that’s something that you could with the right partner, with the right coach could bring some exponential value over the long teams. 

This episode of the Safety Guru podcast is brought to you by Propulo Consulting, the leading safety and Safety Culture Advisory Firm Whether you are looking to assess your safety culture, develop strategies to level up your safety performance, introduce human performance capabilities, reenergize your BBS program, enhance supervisory safety capabilities, or introduce unique safety leadership training and talent solutions. Propulo has you covered. Visit [email protected]. 

Totally. And I think what’s to me an executive need to understand is also what is the coaching is going to do? Sometimes the coaching engagement might start with maybe an assessment. It might be a 360-feedback process just to get a state of where we at, where are we starting from? Sometimes it’s about identifying the broad issues that we’re trying to tap into, into the organization. For some, it might be even like, it might be about career progressions. It can be about where we see the future of our organization. And often what we can expect of a coach will be for me that will help ensure the goals, what are the goals of the engagement, what are we trying to achieve? And that these are Crystal clear, very specific and that the coach or the client can expect that the coach will challenge them over again, over these goals and ensuring there’s that progression until to me, if the client says okay, no longer important, this is no longer what I want to focus on and that’s fine, that happens. But to me, unless I’m being asked that otherwise I will keep that sort of accountability for the goal progression. 

Because at the end having a coach isn’t just to have just a chat, there’s a process, it’s an investment for a certain outcome that will decide together basically. 

And that outcome could evolve over time. At the beginning, I may be trying to overcome bearers with a VPN operation. If I’m a VPN safety and down the road I may be looking at, how do I increase the effectiveness of some of our engagement with supervisors and things of that nature. So, I may be exploring different things or my influence tactics with a director team and exploring how do I increase impact. So those goals, I think can shift and can evolve as well, which can help, although like you said, it’s not exactly consulting, it’s adjacent to consulting. Consulting to me is I’m giving you the answer. But coaching is I’m helping you figure out the answer. Would you agree or would you have a more eloquent way of positioning it? 

No, totally. And that’s what to me it’s important to clarify at the beginning is that you have the answers. I’m going to help you find them. But sometimes people don’t want to be told. And what I do to me in a coaching engagement is I ask for the permission, okay, or I’ll say I’ll put in my consulting hat if you’d like. I can offer some insight into what you’re describing. And for some they appreciate if and others say, no, I got this and that’s fine. The coach shouldn’t be there to tell the clients what to do, what to say. It’s more to help them get that sort of confidence that ownership over their own challenges.

Absolutely. So, we’ve talked about individual one on one coaching, which I’m a huge advocate of particular for executives. Tell me a little bit about some of the advantages of coaching as a group, maybe a leadership team, things of that nature. 

Yeah, for sure. And it’s good to distinguish between what I call the group coaching and team coaching. It is a practice I would say probably has to gain more popularity in the last ten years, and there are differences. So, team coaching typically works with an intact team. It is about helping the team process their issues at the additional level, helping sometimes resolve conflict, help them to work better as a team to support each other. Whereas group coaching is about getting people together. It could be executives from different client organization or from different parts of the organization that don’t necessarily work together but might have similar face similar issues. 

Sure. 

And what’s interesting, I really like the group coaching because it has another level of value for the executives. One of them is being able to realize that we’re not alone in the challenge that we face, that others may be facing similar challenges. We find that we can leverage the insights from everyone through the process and build that sometimes, and especially in teams that might be a bit dispersed throughout the organization to bring that sense that we’re all in this together and all going to move in a different pace. But we’re there to support each other and hold ourselves accountable. So that’s what’s interesting with group coaching, which to me it’s usually for small groups like four to eight typically is what we’ll see as the best, but it helps to first, there might be themes that gets brought in. So, if it’s a group coaching around safety, leadership to the coach might be bringing different topics of relevant to the executives are faced with help them set the goals, but also the group starts to hold themselves accountable for their progress. And that’s what’s interesting. It’s no longer just a coach who’s there to support the executives, but it’s the group itself that sort of manage themselves and what they want to accomplish and how they can help each other to achieve their commitments and the coaches being there as more of an Orchestra conductor those sessions to help the group move forward. 

And I think that, like you said, could work well for dispersed members of an organization. So maybe different leaders tackling things from different angles, or maybe even a leadership team that’s trying to figure out, okay, how do we together really, truly commit and own our safety and our safety culture and show up in a way that makes real change? 

Exactly. If the organization is in a culture change process to create some shared thinking around safety, some shared beliefs to have the group reflect better and how for them, what’s the common ground that they have and how for them then within their own function departments, how are they going to apply that new mindset that they’re trying to instill in the organization? 

Yeah. And like you said, I think coaching is an incredibly powerful tool. Often people think about safety and think of training, but it’s a very good complimentary piece to really make sure you’re embedding. I’ve seen very progressive organizations as we talked about bringing in executive coaching at the Csuite, all the way to the Co, dedicating in some cases every week or every two weeks or every month, the time to the Cos, the VP of Operations, all the way down to senior operational leaders in the field. And I think that can be an incredibly powerful tool, particularly if it’s coordinated. It can drive some very rapid change all the way to some organizations, go all the way to more the front-line regional leaders that maybe have accountability for 100 team members within a region and area. And they’re saying, okay, how do I level up and maybe they won’t do it all at one shot? Sure, they’ll do it in small subsets, which I think becomes incredibly powerful tool. And I’ve seen people really have significant revelations. I remember one executive I was coaching, and they were very candid. They said, my entire career I was convinced I was showing my commitment to safety and I was doing the right thing. 

And then when I realized the time and the conversations were having every week, in this case, it was an hour every week to think about how we level up our safety commitment and safety leadership is that I was kidding myself. I wasn’t really investing the amount of time that was proportionate with if I’m saying it’s a number one value, what time commitment should I be spending to this? 

Wow. 

So, what would be the main value that executives get from coaching? You’ve touched on it a fair bit. What are some of the key themes that somebody could expect to gain out of this? 

For sure? Some of the themes to me is, first, if you’re looking for a thought partner to be able to get like an outside perspective, that would be one of the reasons sometimes that we’re looking for an executive coach. For some, it might be that support some of the challenges that they face, have a space where a safe space where they can be challenged, they can vent at times because of the struggles that they may experience. So that coach is going to be there to support that sort of a journey. At the same time, I would say anyone who is their staff to support the transformation in their organization, I think can benefit from having a coach or someone who’s asked to launch new initiatives and wants to be feeling confident, wants to try new things and being able to be in a space where they get challenged by their coach. 

And personally, I think everybody should explore this, especially obviously in the safety space, leadership, safety culture space. And like I’ve shared before, there’s not a great team. There’s not a great sports athlete that isn’t invested heavily in having a coach. Alabama and football wouldn’t be doing what they’re doing if they didn’t have a great coach. You go sport team to sport team. As my colleague Josh Williams would say, everybody has got a great coach behind them, helping them get better every day, get greater. And I think that’s something that needs to be more accessible. 

I totally agree, Eric.

So, on that note, one of the things because we’ve talked about this, Martin, we’ve both coached executives in Fortune 500, very large organizations to drive change. One of the things that Propulo decided to launch a couple of months ago is really democratizing executive safety coaching, really bringing the expertise, the value of somebody who’s knee deep in safety culture, safety leadership, who understands the concept, who understands coaching to partner with executives either in HSC functions or in line operational functions, to really democratize and make it available to everybody at a very reasonable, affordable cost. With some of the indicators we talked about, some of the 360s, maybe some Pulse assessments. So, you’ve got some data to see. How am I actually showing up and how is it driving impact and where is it? Do I need to throttle more in a certain direction to drive more impact? So, if you’re interested in having more details on it, the website is execsafetycoach.com. So execsafetycoach.com, incredibly affordable way. I encourage you to reach out, tapping into the same expertise that Propulo uses to support Fortune 500 organizations, but in a much more scalable, affordable way that makes it accessible to everybody, because at the end of the day, there’s no more important goal than making sure everybody comes home safe to their loved ones every single day. And this is just a way to help other organizations really tap into some of that expertise. 

All right. 

So, Martin, thank you so much for coming to share some of your background experience. Have a ton of experience, years of experience helping executives and organizations and having seen the value. I really appreciate you sharing some of the expertise, and I encourage everybody to start exploring just like I did probably seven years ago, the value of having a coach, to be the most powerful leader you can be.

What a pleasure, Eric. Thank you so much for allowing me to share more about those insights on coaching. 

Awesome. Thanks. 

Thank you for listening to The Safety Guru on C-Suite Radio. Leave a Legacy. Distinguish yourself from the pack. Grow your success. Capture the hearts and minds of your teams. Elevate your Safety. 

Like every successful athlete, top leaders continuously invest in their Safety Leadership with an expert coach to boost safety performance. Begin your journey at execsafetycoach.com. 

Come back in 2-weeks for the next episode with your host Eric Michrowski. This podcast is Powered By Propulo Consulting.

ABOUT THE GUEST

Martin Royal is an expert in Human Performance & Business Transformation, coach and facilitator who helps clients create a committed and mobilized workforce to achieve their operational excellence, safety and wellbeing outcomes. He holds a Master’s degree in Applied Psychology from Saint Mary’s University and brings over 15+ years of organizational and talent development experience. Since joining Propulo Consulting in 2011, he has delivered well over 500+ safety culture change workshops and training programs centered on the development of employee safety engagement, coaching and leadership skills for global clients in North America and Europe. Martin supports Propulo’s client organizations in developing and implementing enterprise-wide training and coaching solutions that drive improved safety ownership and better safety performance. He also supports Propulo Consulting’s contractor facilitator workforce to enable them to deliver exceptional safety leadership training programs. He also supports the development and client-customization of Propulo Consulting’s various leadership and employee training offerings.

Originally from Montreal, he lives in Denver with his wife and gets to enjoy Colorado outdoor adventures. Martin has earned a reputation as an engaging, thought-provoking, playful, and effective professional who delivers outstanding results for his clients. He can deliver client engagements with ease in French and English. Martin is an active member of the Society for Industrial and Organizational Psychology and also holds the ACC coaching certification from the International Coaching Federation.

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https://www.propulo.com/the-case-for-executive-safety-coaching/

 

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The Safety Guru with Eric Michrowski

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Powered By Propulo Consulting: https://propulo.com/

Eric Michrowski: https://ericmichrowski.com

RELATED EPISODE

EXECUTIVE SAFETY COACHING

Like every successful athlete, top leaders continuously invest in their Safety Leadership with an expert coach to boost safety performance.

Safety Leadership coaching has been limited, expensive, and exclusive for too long.

As part of Propulo Consulting’s subscription-based executive membership, our coaching partnership is tailored for top business executives that are motivated to improve safety leadership and commitment.
Unlock your full potential with the only Executive Safety Coaching for Ops & HSE leaders available on the market.
Explore your journey with Executive Safety Coaching at https://www.execsafetycoach.com.
Executive Safety Coaching_Propulo

The power of change: Frontline Leadership & Supervision with Eduardo Lan

Episode 35 - The power of change: Frontline Leadership & Supervision with Eduardo Lan

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ABOUT THE EPISODE

Front-line employees are more influenced by their supervisor than their CEO on a day-to-day basis, yet many supervisors are never provided with safety leadership training. In this episode, Eduardo Lan, partner at Propulo Consulting, discusses the importance of investing in your supervisors’ skills. Abilities like assigning work, asking questions, involving employees, and connecting with team members are often overlooked and dismissed, but they are the key to a safer, more productive workforce. It’s time to move beyond outdated “command and control” methods and ensure that all supervisors are taught how to lead effectively and respectfully to achieve the best results.

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aReal leaders leave a legacy. They capture the hearts and minds of their teams; their origin story puts the safety and well-being of their people first. Great companies ubiquitously have safe, productive operations. For those companies, safety is an investment, not a cost for the C-Suite. It’s a real topic of daily focus. This is The Safety Guru with your host Eric Michrowski, a globally recognized Ops and The Safety Guru public speaker and author. Are you ready to leave a safety legacy? Your legacy success story begins now.

Hi and welcome to The Safety Guru. My name is Eric Michrowski. Very happy to have with me Eduardo Lan, who’s a partner with Propulo Consulting, has done many, many years in organizational change within different contexts and more recently, in the last 10 to 15 years, it’s been a lot of work driving transformations around safety and safety culture. Eduardo, very excited to have you with me today.

Thank you, Eric. Very excited to be on the podcast as well.

So today we’re going to be talking about a very interesting and important topic around front-line leadership, supervisory skills, around safety. But before we go there, I really want to understand if you can share a bit about your journey that got you into this safety world and where that passion comes from.

Absolutely. So, I didn’t start out as a safety consultant at all. I didn’t even start out as a consultant. I started out as an executive in the transportation industry. I was a warehouse manager and the company I work for and I won’t mention names. I had an old style of command and control and it was really an abusive environment where you scream at people and you were even rude to people. And I received that kind of treatment. And I dish that out. I was very young. I was like twenty-five years old at the time. And it got to a point where I really felt icky about being in that kind of environment and treating people like that and being treated like that. And I remember I was being groomed to be a director. I was a manager at the time and I remember thinking to myself one day, I can’t do this anymore. I just can’t treat people like this.

There’s got to be a better way to work and be productive. And so, I left that company and that started me on the path to really figuring out ways of managing organizations and leaving in ways that were both respectful and dignified and at the same time increased production and had a result, positive result on the bottom line. And a few years later, I became a consultant, management consultant, a leadership consultant, and then a few years later, somebody asked me if I would be willing to do some safety work, and which was really strange at the time for me because I had no idea what safety and anything about safety chert and I am the person and I told the person, look, I don’t know anything about safety, I’m not I don’t know the technical elements of safety. I don’t know what I wouldn’t know where to start. And the person told me that the type of work they were doing had a lot to do with commitment, leadership, with communication and that I would be a good fit for it. And so, I decided I decided to try it out.

And this was, I don’t know, maybe almost 20 years ago. And I soon found that it was that I was very passionate about it, that this passion I had around treating people right and had everything to do with safety. There’s nothing more important that than watching out for the physical well-being of people. But when we talk about safety, at least the way I hold it, it’s not just physical. It’s mental. It’s emotional. It’s social.

It’s everything. Does that answer your question?

Absolutely. So, you’ve done a lot of work over the years around safety. And one of the things that you are realizing was really the importance of the role of supervision in safety. Can you share maybe some thoughts and how that reflection came about?

Sure. So as soon as I got started doing work in the area of safety, I was. Basically, doing training sessions for frontline workers and we were trying to raise their risk awareness and have them have changed their mindsets and their attitudes and be more responsible in terms of safety. And it was all great work and it did have an impact. But very soon in my career, I discovered that sometimes I would go back to some of the organizations I work with, and these things were back to the way they were before and we would try to figure out what was missing, what had happened.

And one of the things that we found was that workers change the way they communicated with each other or worked and. Because of the training we had done with them, but then they were shut down by their supervisors, like, for instance, we would tell them, if you see anything that doesn’t look quite right, that seems unsafe to you, to stop the work and figure out a way to do it that would be safe. And sometimes we would find that they would do this and then they would get in trouble with their supervisors because their supervisors would say to them, like, what are you doing?

You’re here to work. Just get the work and stop with the nonsense. And so, it became apparent quite soon in my career as a safety consultant that the front-line supervisor, the front-line leader, had a huge say in how work was done and how workers behaved.

Sure. And I think in many cases in interactions even with frontline workers, the feedback that’s become clear is they often listen to the supervisor more than the CEO in terms of relevance from day to day. So, they have more influence in terms of how they show up, which is unfortunately, I think that the sad part is very few organizations and industries have really invested in in in their front-line supervision or front-line leadership skill sets.

Absolutely, so, yeah, to your first point, the supervisor is the person that is there with the workers day in and day out. So, her influence is huge on their behaviors, their mindsets. They are looking to him or to her to fit in, to be accepted, to be well regarded. And so, they will follow that person’s lead. Now, as you mentioned, very few organizations in this. We also have found. 

I also found this out very soon in my career, spend money training, developing, coaching, mentoring supervisors that they don’t see a need to do this. And I guess there’s some apparent logic to this. The people that tend to get hurt are the workers. They’re the ones doing the work. So, your logical and immediate response solution to the problem is let’s train the workers. They’re the ones getting hurt.

So, then I’ve heard that many times before.

Exactly. And the thing is, yes, in training the workers, it’s important and necessary, but it’s insufficient. If you do not train the supervisors, the supervisors will shut down anything that the workers shift or change in how they do the work. And when one issue with the supervisors, it’s typically the kind of the root of the matter. And the root cause of the matter is that supervisors tend to be to have been workers themselves, usually the most productive, the highest performing workers that got promoted through the ranks.

And here lies the conundrum in that many of the skills that got them to be the best worker, being assertive, being a go getter, getting things done, pushing through whatever issues there was, even taking shortcuts. They were celebrated sometimes for taking shortcuts. Are in opposition with the skill set that they now need as supervisors, right?

So how do you close the gap? What are some of the themes that a supervisor needs to learn? Because in a lot of organizations, when I’ve poked around on supervisory training, it’s often, I’d say more labor relations training, it’s how not to end up in a grievance over the contract or something really basic, but not on how to lead, how to influence. What are some of the things that you think need to be covered for supervisors to become more effective at safety?

Sure. So first off, I would say it covers some of the usual leadership topics. Sure. And so, supervisors don’t actually do the work. They lead people that do the work. So, their job is no longer about how high performing they can be, but how much they can get others to be high performing. So that has a lot to do with leadership. It has to do with communication, with influence, with engaging people, with getting people to think creatively and intelligently about the work that they’re going to do and with getting people to really own the work that they’re doing.

So, a lot of it has to do with general leadership training. Now, some of it and this is, I think, where a big difference can be made in terms of supervisory training and coaching and mentoring. A lot of it is very skills-specific. And so, it has to do along with how you assign work. And one of the things that we tend to do when we are the boss in terms of assigning work is we tell people what to do, and we tell them how to do it right.

So, I call it tight on what to do, tight on how to do it, as opposed to tight on what needs to be achieved and loose in terms of how you achieve it.

Correct? Correct. And then we make the really kind of crazy assertion that because we said it, they must have understood it. I mean, it’s clear I said it. I said it several times. I said it really loudly. I’ve said it many times. And we ask them sometimes if we’re gracious enough, do you have any questions or is everything clear? And if I’m your boss and I tend to be very tight, tight, tight, as you say it, and I ask you, when you’re one of the workers that that that reports to me and I ask you, do you have any questions there?

Is everything clear? What do you think your answer is going to tend to be? I’ve got it covered. Don’t worry.

Exactly. Exactly. And the problem with that is that that answer oftentimes has nothing to do with the fact that you really got it and you got it covered. It’s got more to do with the fact that you don’t want to look foolish. You don’t want to look bad in my eyes. You want to look good. So that’s where the trouble starts, because then we send them out and they do whatever they think is best. And oftentimes, it’s not what’s best and that’s where accidents happen.

And so, one of the skills that we teach supervisors is to learn to tell people what to do, because oftentimes, you know what the work task is, but don’t tell them how. I ask them how they’re going to do it right and ask them how they’re going to do it safely. And here in here, it’s a really simple but not easy at all skill, which is the skill of asking people. Sure. And if you ask and by asking, we mean not just any question, but open-ended questions and questions that get people thinking.

And it’s as I was saying, it’s this really simple skill. Everybody knows how to ask questions or understands what a question is. But asking questions is a real art. And I remember supervisor I work within a mining project that that when he got just the importance of asking people open-ended questions. So open-ended questions are questions that ask for information what, how, where instead of close-ended questions that require a yes or no answer. So, the moment.

The supervisor got the power of asking people open-ended questions, he was just amazed that what he could get his team to do in terms of thinking and really raising their risk awareness and their safety ownership in another theme, I think is that’s also important is really around coaching, because a lot of supervisors, like you mentioned, came from the ranks. Right. And coaching. Is it normally something that you talk about when you’re a frontline team member? So, tell me a little bit about the importance of coaching in those conversations.

I would say it’s huge, Eric. Unfortunately, yes. Coaching is not often considered for frontline leaders, for supervisors, if at all. It’s considered for senior leaders, but not for frontline leaders and supervisors. And it’s huge because some of the skills that will be teaching supervisors, such as asking people how they’re going to do the work using open-ended questions that get people thinking another skill that that is really important is acknowledging people for the safe work that they do, not just talking about the bad or the unsafe work and also redirecting or stopping in a skillful manner the unsafe work and unsafe behaviors they may be engaged in.

And these are all skills doing these things in a manner that really gets people thinking, that really helps people welcome the message that is a conversation instead of a monologue. These are all skills that require time to be learned and perfected in terms of understanding. They’re pretty simple in terms of practice. They’re extremely difficult because we have a lifetime and supervisors in particular of not working, not communicating with people in that manner, basically talking at people.

And so and so what coaching does is it provides a supervisor with a field coach that is an expert in that type of work assignment, that type of communication, communication, that type of engaging of people in toolbox, talk and work assignment, conversation. And when a supervisor gets that kind of coaching and the impact that he can have and the result and the safety results that can be obtained and will blow your mind, I’ve seen organizations that have really taken on and a supervisor skill coaching that have really made a huge difference in their safety records and in how the work is done.

And it has an impact not only on safety, which is the initial focus, it has an impact on quality. It has an impact on productivity. It has an impact on working environment, on worker retention. And it’s really incredible what can be done when leaders, front line leaders in particular, realize the power they have if they engage people in the conversation instead of talking at them.

This episode of The Safety Guru podcast is brought to you by Propulo Consulting, the leading safety and Safety Culture Advisory firm. Whether you are looking to assess your safety culture, develop strategies to level up your safety performance, introduce human performance capabilities, energize your BBS program, enhance supervisory safety capabilities, or introduce unique safety, leadership training and talent solutions. Propulo has you covered. Visit us at propulo.com.

And I think when you think about a lot of behavior-based safety programs, even historically, that have been launched in organizations. One of the things that surprised me is how little training was actually provided on how to deliver the feedback when the entire point of observations is really to trigger a conversation around what people saw, how they could do it better, or recognize the right safe choices as well. And this is such a fundamental skill set to driving safety and reinforcing the right choices, the right behaviors and shifting attitudes and mindsets.

Correct? And it’s and in my mind, it’s a lot it’s one of the big reasons, if not the reason for the bad name, the bad rap that BBS programs have gotten because they become about how many observations you do, how much your hard to fill out. Then people start gaming the system and just creating cards that were no observation existed. Or if you do, go ahead and do an observation. The feedback is so poor that you might as well not have done the observation because that interaction actually hurt that person’s level of safety ownership, given the nature of the interaction that took place.

So, Yeah, a huge part of a program like that or any safety interaction is the quality of the conversation that you’re sharing with people. And supervisors are not taught how to have no conversations.

Many leaders aren’t taught, but definitely not supervisors. And then that’s usually where you needed the most. So, I’m curious of your thoughts. Organizations often if they’ve got a limited budget around safety in training, they often will say, like you mentioned before, I want to focus on my front-line team members. Is that really the best place to start? Would you say there? Would it be working with leaders or would it be with supervision?

I think the best bang for your buck is supervision. Obviously, if you want to have a radical transformation or step-change in how in your organization, safety, culture, you need to work with all levels of the organization because supervisors don’t are not there. Twenty-four hours a day, senior leaders hold the purse strings and many of the key decisions about systems that also impact safety and workers. I mean, are their own person and they will make their own decisions.

Right. But if your budget is limited and you have to choose one place, that place is supervision and its supervision, not only in terms of training, but as you mentioned, in terms of coaching and because training is just your entry point at developing skills.

Exactly. Any examples that you can share where you’ve had really sizable impact by focusing on supervision and maybe can you share how that can help transform an organization.

Yeah, absolutely. So, I was mentioning this example of a mining project I was involved in a couple of years ago where, you know, it was they had a they didn’t have a terrible safety record, but it wasn’t great. And they needed to improve. And there was also this working environment that was very much carrot and stick people. The. People are not very happy working on that project, and they work there because they had to there was a lot of turnovers, they would go to other projects and we focused heavily on.

Shifting the way supervision supervises the work and the way supervisors engage with their crews, and we did initially with the training with them, and then there was a lot of field coaching. Sure. That impacted really every touch point they had with their crews. So, the toolbox talks, the safety meetings, the shift handover and even the day-to-day interactions. This organization was so committed to improving that they embed it. Safety cultures. Yes, safety coaches, email safety coaches in the work.

And they just lived in that worker camp and where part of the population and really shadowed the supervisors and where they’re continuously helping the supervisor up their game in the ship was really incredible in terms of how safety was improved, of how the culture was shifted. You could see it in the numbers, but you could also feel it and people would talk about it. Like, I feel like my supervisor knows me. He cares about me.

He asks me what I think I feel valued. And you could see people’s contentment around being heard and heard and seen and allowed to contribute in that manner. But more than their contentment, you could see the level of commitment, a new level of commitment that they have to doing good quality, safe work.

Right. I remember doing some work in at a mine site is similar, just illustrating the importance of the supervisor. There was in one mine shaft, there were two supervisors and the crews were working side by side. And the difference between both supervisors was stark. One was barking, yelling, telling how the work should be done. The other one showed active care day in and day out about everybody’s loved ones, why they were staying safe. And you could sense it when we were talking to people that were working down this particular mine shaft, they you could see in their conversations you could almost identify who they worked for just based on their stories and their examples.

So, an incredibly powerful and important one. Obviously, safety results were very different, very stark difference between both in terms of supervisory training and we’ve talked about that’s a good first step. Is it really different from leadership training or maybe is it more in terms of the delivery and the topics that I cover that that you should consider a difference?

I think there is a marked difference. As I said, it’s not that some topics will be part of the general leadership curriculum, but some topics are varying and skills specifically in terms of assigning work. Sure. And their field base. So, the best type of coaching for supervisors may start out in or training for supervisors may start out in a classroom setting, but very soon it goes to the field. Right. And it’s in their work environment, at their usual work meetings.

And that’s where the rubber meets the road. That’s where they’re having a real impact on people in the way they engage with them and the way they communicate with them in the way they involve them or not. And so, I think that’s smart and markedly different, distinctly different from general leadership training. It’s a lot more field based, you know, that’s what I would say about that.

Absolutely. I would agree with you on that on that front. But I think it’s more importantly than anything else, is really the criticality of investing in front-line supervision, training, really investing in those front-line leaders. When somebody gets upgraded from the craft, there should be something that that teaches you how to get on board. There should be more investment even beyond peer support with somebody else. There’s so much that can be done to develop that skill set.

So, Eduardo, thank you so much for sharing some wonderful ideas on this really important topic of supervision. Any closing thoughts that you’d like to share?

Yeah, I’ll take two more things. I want to touch upon something. You sat around actively caring for people. Another key point that we stress that I stress and that we stress it in terms of how supervisors can engage with their crews is really is this thing around, Karen, concern around the relationship and really key to getting people to work safely to follow your lead is their belief that you care for them. And in terms of the impact on workers, which is what we ultimately are looking for, because they’re the ones doing the work and they’re the ones closest to the risk and usually the ones who get hurt.

And, you know, we know and we’ve known for thousands of years that telling people what to do doesn’t work it. And there’s this quote that they it’s really a quote, I think, by Confucius. But they attributed now to Benjamin Franklin that says, tell me and I will forget, show me and I may remember, but involve me directly and I will learn and I will make it mine. So that’s the kind of training and coaching we are alluding to, teaching supervisors how to really involve people directly instead of telling them.

Yeah, I think that’s very well said. I often even talk about the theme of safety participation just as a vehicle to get people more connected, involved around safety to drive improvements, but also more likely to follow the rules. But that’s also linked to it really is the more I’m engaging you, involving you, the more likely you’re going to do the right thing when nobody’s watching.

Correct. Yeah, it’s really almost like magic that it even trumps. Salary considerations, sometimes people have such a need to be involved and to be heard and to be seen that if we as leaders now I’m speaking about all types of leaders can learn to do that, the level of discretionary effort that we get from people will blow our minds.

I think it’s a very important point. I think it’s too often most people think I’ve got promoted so I can tell you how to do it. But listening is often important piece and sometimes it doesn’t even come out. That was one of the things I learned early on in my career when people were telling you the process and the tools, I have been adequate if you fix that. That didn’t necessarily solve the problem from a perception standpoint, because often what they were saying is you didn’t engage and involve me in it.

What actually came out from surveys, from focus groups was more focused on the tools and the methods, the procedures, as opposed to you didn’t engage and involve me.

Yeah, and I think that has to do a little bit with the culture that we live in. That’s not commonplace, particularly for big, strong men, which dominate sometimes the industry to say, I want to be heard, I want to be seen, that you’re not going to necessarily hear them say that. But here’s the thing. It’s a universal human need. And if you want to have an impact on somebody else, whether you’re a senior leader, a frontline leader or even a crew member, you should be well advised to know that.

Yes, absolutely. Well, Eduardo, thank you so much for sharing your thoughts on safety, supervision, safety, leadership, particularly at the frontline levels. I think it’s such an important topic. Really appreciate you taking the time to share your insights on this. Thank you.

Oh, thank you. I’m very passionate about this. So anytime. Thank you.

Thank you for listening to The Safety Guru on C-Suite radio. Leave a legacy, distinguish yourself from the pack, grow your success, capture the hearts and minds of your team’s. Fuel your future. Come back in two weeks for the next episode or listen to our sister show with the Ops guru Eric Michrowski.

ABOUT THE GUEST

Eduardo Lan is a Partner with Propulo Consulting, a global management consulting firm delivering significant and sustainable improvements in organizational performance. As an accomplished organizational consultant and safety leadership coach, Eduardo has extensive experience in safety culture transformation, leadership development, high-performance projects and operations across the United States, Canada and Latin America. With over 20 years of experience in Leadership and Organizational Transformation, Eduardo is truly an expert in Organizational Development and Change, specifically safety leadership.

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